Some brands have to create dramatic advertising or packaging to make up for the incredibly bland true stories behind them. But not Smirnoff, whose vodka began as the hand-picked favorite of czars and then (to avoid the czars’ bullet-riddled fate) was spirited away on a decades-long, byzantine path to eventual global success. That history of…
America Airlines Says It Plans to Resume Flying the Boeing 737 Max in January
American Airlines announced today it plans to resume flights with the Boeing 737 Max in January. In a statement today, the company said it expects the beleaguered airplane, responsible for two crashes within the past year, to be back in its scheduled rotation by Jan. 16. “American Airlines anticipates that the impending software updates to…
Webinar: Using first-party authentication to grow revenue
The post Webinar: Using first-party authentication to grow revenue appeared first on Digiday.
Hulu Moves To First-Price Auctions For Its OTT Inventory
Hulu will switch to a first-price auction for its programmatic private marketplace next week. The streaming service told advertisers and tech partners of the shift in an email sent on Monday. DSP partners in Hulu’s invite-only private marketplace will be issued new certifications to show they’ve qualified and are bidding under the new auction terms.… Continue reading »
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Q & A: Amtrak’s Roger Harris on Connectivity and Competition
With a C-suite full of airline executives, America’s chronically underfunded and much-maligned national passenger rail network, Amtrak, is expected to break even within a year, a first in the company’s 50-year history, if it happens. Adweek spoke with Amtrak’s CMO and CCO Roger Harris, a former Aeromexico SVP, about how to sell train service in…
How Chobani’s CCO Built an In-House Agency (Just Don’t Call It That)
Three years ago, Leland Maschmeyer left Collins, the design agency he co-founded, to join Chobani as its first chief creative officer. His task: to build the brand’s own in-house agency, bringing its creative capabilities inside Chobani’s walls instead of relying on agency partners. “The leadership at the time felt that creativity needed to be a…
The Big Story: G Is For Privacy, P&G Is For Frequency Capping
In the lead-up to Europe’s General Data Protection Regulation (GDPR), Google enacted a bevy of changes that affected how advertisers could track and measure campaign performance on Google properties. This week on The Big Story, we look at those changes and the fallout with advertisers. Editor James Hercher examined some of Google’s biggest recent policy… Continue reading »
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Deepfakes Are Much More Prevalent in Porn Than in Politics, Study Finds
While much of the mainstream discussion of so-called “deepfake” footage has focused on its potential to spread misinformation about public figures, it turns out that the much more prevalent use of the tech thus far has been fabricated pornography targeting women in the entertainment industry. That’s according to a report released this week by cybersecurity…
Twitter Teams Up With Bain & Co. on 5 Best Practices for Product Launches
Global management consultancy Bain & Co. surveyed more than 650 marketing executives in the U.S. and found that product launches at their companies were up 27% on average in 2018, with those companies spending upward of $10 million on each one. So, Bain and Twitter teamed up on a list of best practices to make…
Help Us Recognize Tech That Protects Our Values
Opinion: The Tech Spotlight will highlight products, initiatives, and policies that protect the public good and shape a more responsible future.