Media Buyers Are Cautiously Optimistic About the Latest Run of Media Company Mergers

Within days of one another, three pairs of media companies announced that they would be joining forces. The pairings include Vox Media and New York Media, Vice Media and Refinery29 and Group Nine and PopSugar. Overall, these proposed media mergers have buyers excited, because it could mean more opportunity for innovation, better technology and an…

’90s Style Icon Lisa Frank Brings Nostalgia to Travel With Rentable Dream Room

The Lisa Frank aesthetic–dolphins, unicorns and lots of hearts and rainbows–is coming to a Los Angeles penthouse apartment available to rent from booking site Hotels.com and hospitality firm Barsala. Reservations for the Lisa Frank Flat will open Oct. 11–the annual Day of the Girl, incidentally–on Hotels.com. Stays are available from Oct. 11-27 for $199 per…

Fashion++: Facebook Uses AI to Generate Subtle Tips on Improving an Outfit

Can artificial intelligence help you dress for success? Facebook AI Research thinks it can. The team is working on a project called Fashion++, saying in a blog post last month that it may recommend subtle changes such as tucking in a shirt, removing an accessory or changing from jeans into a skirt, rather than encouraging…

Google Ad Frequency Feature Shows The New Reality Of Browser Tracking

Google will roll out a feature for its Display & Video 360 (DV360) DSP over the next few weeks that will allow marketers to control ad frequency even when third-party cookies aren’t available. In a blog post published Tuesday, ads privacy product manager Rahul Srinivasan described how this new frequency-capping tool will look at trafficContinue reading »

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Twitter Pauses Phone Number Matching After Security Lapse

Twitter has temporarily suspended tools that allow marketers to match phone number lists with Twitter users after disclosing that personal information they’d provided for account security purposes had been used for targeted advertising. The lapse, which Twitter announced Tuesday night, meant advertisers uploading their marketing lists to Twitter’s Tailored Audiences tool were able to match…

Google Expands Self-Service, Automation For YouTube Advertisers

Google on Tuesday revealed a self-service platform, Instant Reserve, for YouTube that it has been testing with political advertisers. It also launched updates in AdSense.

Ben Lerer Made PopSugar Deal To Cement Group Nine Media As Industry Leader

In the past few weeks, digital media paired off. On Tuesday, Group Nine Media and PopSugar combined, following Vice Media’s acquisition of Refinery29 and Vox Media’s merger with New York Media. “This has been the best month in digital media since maybe the beginning,” said Group Nine Media CEO Ben Lerer. “The deals are greatContinue reading »

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Gen Z Spends More Time on YouTube Than Netflix, Survey Shows

Teens are spending more time during the day streaming videos on YouTube than on Netflix, according to a new report from financial services firm Piper Jaffray. The report, which resulted from suveying 9,500 teens from 42 states, found that 37% of teens’ daily video consumption was spent on YouTube, compared to 35% of daily video…