Month: October 2019

Campbell Soup Company president and CEO Mark Clouse joined the brand in January 2019, becoming just the 14th leader in its 150-year history. Earlier this month, Clouse gathered with employees from New Jersey, North Carolina, Ohio and Texas to ring the closing bell at the New York Stock Exchange as part of the brand’s anniversary…

As I waited in line at a popular local restaurant, I watched the lone cashier assist a constant flow of drivers from four different delivery services who were picking up orders. I smiled sympathetically at her as she arranged orders on the counter. She was kind and efficient at her job, but there was no…

The open internet is a founding principle of the web. It is an environment that allows all players to interact directly with audiences and consumers while ensuring fair and transparent access to data and measurement. It is an ideal that should unite all of us: citizens, governments and committed web companies. However, the open internet…

Spotify began beta-testing Spotify Kids, a new application for Spotify Premium Family subscribers aimed at kids three and older. Spotify Kids debuted in beta in Ireland Wednesday, and the streaming platform said it will soon roll out globally to all markets with Spotify Premium Family. Spotify Spotify The user experience in the stand-alone app is…

The World Federation of Advertisers’ report concludes marketers need a smarter approach to agency management if they want more productive relationships.

The goal is to create one uniform brand experience across platforms, while upping user engagement.

Facebook should follow the same norms as other traditional media companies with political advertising, Sen. Mark Warner says in a letter to Mark Zuckerberg.

Yext is moving into site search, using natural language processing to help brands answer customer questions like “How many calories are in your burger?” or “What are the features of your travel reward card?” Tacking on site search opens up Yext’s tech to a new customer base, including direct-to-consumer and online-only brands, as well as… Continue reading »

The post Yext’s Next Mission: Tech To Answer Customer Questions appeared first on AdExchanger.

Did you know that Reddit allows you to stop seeing thumbnails as you browse content on its platform? Our guide will show you how to change your “thumbnails” setting in the Reddit mobile application. Note: These screenshots were captured in the Reddit app on iOS. Step 1: Tap your profile picture in the top-left corner…

Facebook added female-gendered terms to its hate speech policy in July as part of its ongoing effort to keep women safe on its platform. The social network said in a Newsroom post that it consulted with experts including anthropological and cognitive linguists, women’s rights organizations and safety organizations before revising its rules on targeting cursing,…