Month: October 2019

I was a first-timer to the ANA Masters of Marketing conference and my first impression was simply one of scale: 3,000 delegates, reflecting the size and significance of the U.S. market. Having two ears fully tuned to the uniqueness of that market and the needs of some of our most important U.S. clients was incredibly…

The effect of crowd mentality has a way of building a sense of community. It’s time that people stopped describing the emergence of esports as “new” and “shocking.”

Consumer concerns about their personal information falling into the wrong hands has increased dramatically over the past several years, especially in the U.S., and particularly among the youngest
Americans. That’s one of the key findings of a global survey of consumers conducted by GfK as part of its “Consumer Life Insights” study. Globally, personal data concerns climbed to 12th place this
year from 13th place in 2016, the last time the study was conducted.

Instagram rolled out a revamped camera highlighted by its new Create mode, which enables people to create content without sharing photos or videos. The Facebook-owned photo- and video-sharing network said in an email, “Your new Instagram camera lets you easily share what you’re doing, thinking or feeling with your friends. Create mode helps you combine…

The Donald J. Trump for President campaign has spent $3.95 million in TV advertising since Sept. 24, according to Advertising Analytics. The RNC has spent $2.28 million on advertising targeting the
races of key House of Representatives Democrats. In opposition to the Trump administration’s efforts, Democrat-political action committee House Majority Forward intends to spend $1.52 million in
advertising targeting key RNC districts starting this week.

Brands like Nike and Fenty Beauty by Rihanna are not only reflecting culture, they are moving it forward. What’s their secret? They prioritize their connections with youth culture and their socially conscious beliefs to make a real impact. That being said, this is undoubtedly delicate terrain to navigate because it can’t be done for the…

Greta is everywhere. She’s a global phenomenon and inspired people — if nothing else — to think more. People are taking to the streets in cities all over the world. Social outrage just went to Warp
9.9.

The deal will integrate Inscape’s data directly into The Trade Desk’s cross-device ad-planning tool for digital and connected TV campaigns.

I’ve been known to watch non-Oscar nominated movies while I multitask around the house, so it wasn’t really surprising when Netflix suggested Falling Inn Love. I was curious about the female lead Christina Milian, who I recognized as a Latina that had been up-and-coming a few years back. How, I wondered, would they represent her…

Among scientists, 97% agree that humans are causing climate change and global warming. That’s about as close to a verified fact as the scientific community gets. So why is there still an ongoing debate about climate change? A distrust of scientists–or of the media giving a voice to those scientists–is usually at the heart of…