Month: October 2019

Among Best Product Launch Campaign finalists were Spotify, which capitalized on the popularity of astrology with its zodiac-inspired playlists, and Barbarian, which reached the notoriously skeptical software engineering community with the tongue-in-cheek “What Could Go Wrong?” campaign for software company Solace. Barkley brought enriched protein drink Mulu to the protein-hungry customer, while EA brought “Apex Legends” to the unsuspecting one — the game was unveiled and launched on the same day. Food media outlet Food52 launched its first line of homeware, inspired by feedback from the Food52 community. 

Multi-Platform Campaign of the Year finalists focused on major cultural forces. The increased legalization of marijuana in the United States inspired Barkley USA’s 4/20 campaign for Wingstop; the dearth of young people in farming was the impetus for The Martin Agency’s spin on a beloved children’s song for Land O’ Lakes. 

This year’s winners will be announced at the Digiday Fall Awards Gala on Nov. 14 at the Chelsea Lighthouse in New York City. Winners for the Digiday WorkLife and Technology Awards will also be announced. Tickets for the gala are on sale here.

Best Creative
VG Partnerstudio, SF Studios and Motion Blur – Amundsen
Walgreens and Team WPP – Feel More Like You/Battle Beautifully
MTV – Duck Phone Dating Hotline
Manus and VG-lista – #åretsviktigstelåt
Buffalo Wild Wings and The Martin Agency – Jewel Stool
Wednesday Agency and Sephora – We Belong to Something Beautiful

Best Use of Social
RAPP Worldwide – American Dreams
TNT and Fullscreen – I Am the Night
Performics and Xfinity xFi Pods 
Marina Maher Communications and Pantene – 14 Day Challenge
Bullish, Foot Locker and Nike – Discover Your Air
SVEN and Teleperformance PH – 1Question Interview Bot

Best Use of Mobile
USA TODAY – Apollo Moon Landing Experience
MTV International – MTV EMA
7-Eleven – 7-Eleven App and 7Rewards Loyalty Program
Chipotle Mexican Grill – Live Freeting The Finals 
Intersport – Friday Night Stripes
Sabio Mobile, Starcom and Bimbo Bakeries USA – Oroweat Hispanic

Best Use of AI
Sony Pictures Entertainment and Fullscreen – Eddie’s Clubhouse
Branded Entertainment Network and Philo – Influencer Campaign
Planned Parenthood Federation of America and Work & Co – Roo
Hustler Turf and Valassis
Lexus and The&Partnership – “Driven by Intuition”
MotorTrend Group – Carspotting by MotorTrend

Best Use of Video, sponsored by Tubular Labs
U.S. Air Force and GSD&M
Schafer Condon Carter and Chicago Cubs – Everybody In
CBS Interactive, CBS Television Network and Starbucks – “Starbucks Theater | December 2018”
Shutterstock and DiMassimo Goldstein – Fyrestock
Ancestry and SundanceTV – Railroad Ties
HP Inc. and Edelman – All-American Family Portrait

Best Product Launch Campaign
Duncan Channon and e.l.f. – Beautyscape #onestoswatch
Barbarian and Solace – What Could Go Wrong?
Food52 – Five Two
Barkley and Dairy Farmers of America – MÜLÜ
Electronic Arts and Branded Entertainment Network – Apex Legends
Spotify, Spotify In-House – Cosmic Playlists

Best Social Good Campaign
Courageous Studios and P&G – “Out of the Shadows and Queer City”
Walgreens and Team WPP – Red Nose Day 2019
24sata – Gone, But Not Forgotten
Wednesday Agency
Land O’Lakes and The Martin Agency – SHE-I-O
Publicis Sapient and Dove – Project #ShowUs

Best Branding B2B Campaign
Publicis Sapient and Samsung  – Samsung Business.com Transformation
Viacom Velocity and VAB – You Innovate. TV Elevates.
RAPP – Travel Heroes
Bloomberg Media and BlackRock – Defining Factors
Salesforce and Mahlab
Barbarian and Solace – What Could Go Wrong?

Best Branding Consumer Campaign
Vladimir Jones and Nebraska Tourism Commission – “Nebraska. Honestly, it’s not for everyone.”
Hulu, Courageous Studios and UM – “The Shape of History”
Old Navy and PMG – Sky’s The Limit
Chipotle, Collab and Day One – Chipotle’s TikTok LidFlip Hashtag Challenge
Barkley and Dairy Farmers of America – MÜLÜ
Burson, Cohn and Wolfe and Krazy Glue – Man vs. Glue

Multi-Platform Campaign of the Year
Walgreens and Team WPP – Summer/Save Your Skin
Land O’Lakes and The Martin Agency – SHE-I-O
Code and Theory and adidas Originals – adidas Originals Nite Jogger
Barkley, Wingstop, and Starcom
Kohl’s + Food Network – ‘18‘19
Adobe and Dell

Video Campaign of the Year
The Players’ Tribune
COPA90 and Pepsi – For The Love Of It
CBS Interactive, CBS Television Network and Starbucks – “Starbucks Theater | December 2018”
U.S. Air Force and GSD&M
Arena Media and Havas Portugal – Covering Portugal with NOS Giga
Duncan Channon and Universal Orlando Resort – #UniversalVibes

Search Campaign of the Year
Adtaxi
Hanapin Marketing & Bozzuto
RPA and Acura
January Digital and David’s Bridal
Roto-Rooter and 360i
Reprise Digital – New Coke’s Limited-Edition Comeback

Audio Campaign of the Year
The Players’ Tribune – Knuckleheads Podcast
Who What Wear – Second Life
DIMES and Yemek.com
Century 21 Real Estate and Slate Studios – The Relentless
UM UK and A Million Ads – Dynamic Muddle Prevention
Morgan Stanley

PR Campaign of the Year
Lippe Taylor
BCW and Krazy Glue – Man vs. Glue
Moxie Communications Group and Rockets of Awesome – #TheAwesomeChallenge
Sephora and DeVries Global – SEPHORiA
GumGum – Art.ificial
RXMOSAIC and Pfizer

Media Plan of the Year
Spark Foundry
GYK Antler and New Hampshire Division of Travel and Tourism Development – Winter 2019
Barkley, Wingstop and Starcom – 420
Rakuten, Duncan Channon, Pereira O’Dell, Ocean Media – Rakuten Rebrand
Arena Media Spain and Advance / Affinity Petcare – Pet Talks
Havas Media and TD Bank

Social Media Team of the Year
Crunchyroll
GoDaddy, Inc.
Jungle Creations
Transamerica

Most Innovative Publisher
The Dodo
Bustle Digital Group
Dow Jones – The Wall Street Journal and Barron’s Group
The Infatuation
NowThis
Courageous Studios

Creative Agency of the Year
One Solution – One X Studios
Propeller and Charlie Flax
Lippe Taylor
Code and Theory

Media Agency of the Year
January Digital
m/SIX
Maffick

Brand of the Year
Gravity Products
Mailchimp
Verizon Media

The post Walgreens, CBS Interactive, Food52, Kohl’s and more named finalists for the 2019 Digiday Awards appeared first on Digiday.

The UK’s data protection regime is currently governed by the EU’s General Data Protection Regulations (GDPR) and the UK’s Data Protection Act 2018 (DPA 2018). If your organisation receives personal data from the EEA you will still need to abide by both GDPR and the DPA 2018 even after Brexit.

Assessing data adequacy
As the UK is currently a member of the EU, there are no restrictions on the flow of personal data and other EEA Member States. Article 45 of the GDPR states that the European Commission needs to assess the relevant country’s laws to determine whether they are essentially equivalent or “adequate” to that of EU ones.

The UK has announced that it will allow the flow of personal data to the EEA regardless of a deal being in place and will recognise existing European Commission data adequacy decisions. However, the EU has not yet made a similar commitment towards the UK. This is because on leaving the EU, the UK will become a ‘third country’. And while the UK remains an EU member, the European Commission will not conduct this assessment. Unfortunately, this means if we leave the EU without a deal we will not have a data adequacy decision in place to facilitate the free flow of personal data from the EEA.

Standard Contractual Clauses
In the absence of an adequacy decision, GDPR states that personal data can be transferred to a third country or an international organisation if there are appropriate safeguards. There are a number of recognized safeguards, but most appropriate to businesses are the implementation of Standard Contractual Clauses (SCCs).

SCCs are a standard set of contractual terms and conditions for the transfer of personal data which both the data exporter and the data importer enter into. They include contractual obligations that help to protect personal data when it leaves the EEA and ensure compliance with GDPR. SCCs only relate to the transfer of personal data, so they can be incorporated into a wider contract that covers other business terms. One of the key benefits of using these SCCs is that they are approved by the European Commission.

Binding corporate rules
If you are a multinational operating in the UK and in one or more EEA country, then Binding Corporate Rules are required to transfer personal data between the different parts of the Group located in the UK and the EEA.

US Privacy Shield
If you send data to a US Privacy Shield organisation, the Privacy Shield participant will need to update their public commitment to specifically reference the UK, in addition to the EU. There is further information on the US government’s Privacy Shield website. In addition, the ICO has published guidance for organisations about international data transfers.

Data Protection Lead Authority
If the ICO is your lead Data Protection Authority, you may need to review your operations to assess whether you can still have a lead authority and benefit from the one-stop-shop following Brexit.

Appointing a data representative.
If you are a data controller or processor that is subject to GDPR but not established in the EEA – as will be the case when the UK leaves the EU – you have an obligation to designate a data representative based in the EEA. This representative will be the go-to person to deal with individuals and DPAs in the EEA. The UK plans to oblige non-UK controllers who are subject to the UK data protection framework to appoint representatives in the UK if they are processing UK data on a large scale.

It’s important to regularly check the GOV.UK website for updates. The ICO has a page dedicated to Brexit that covers the implications for data protection and data transfers in more detail and its SCC tool provides template contracts. If you need more information about your obligations and what you need to do to comply, we recommend seeking legal advice.

For more information on matters relating to Brexit, visit the Advertising Association website: https://www.adassoc.org.uk/policy-areas-category/brexit/

The post Dealing with data in the event of a no-deal Brexit appeared first on Digiday.