Instagram Adds Dark Mode, Removes Following Tab

Instagram added one long-awaited feature and pulled the plug on another that outlived its usefulness. Dark mode is now available to Instagram users with iOS 13 or Android 10. It can be activated via the dark mode setting on users’ devices. Starting today, you can use Instagram in dark mode on iOS 13 or Android…

Voices From Across Ad Tech Can Make A Positive Impact On Data Privacy Laws

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Sol Ross, managing director at LiveRamp. More than a year into the EU’s General Data Protection Regulation (GDPR), its strengths and weaknesses continue to be evaluated. While the law isContinue reading »

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5 Questions to Ask Before Your Brand Takes On the Industry Challenger

Today, large CPG brands are feeling even greater pressure in an expanding world of new go-to market strategies. Subscription services, ecommerce “anti-brands” and sustainability-driven challengers are changing the paradigm of how people shop and consume. Brands like Hims have linked a suite of products to address top-of-mind men’s issues such as hair loss, erectile dysfunction…

Why I Removed My Children’s Images From Instagram and Facebook

My wife and I recently removed all images of our children from Instagram. Like most people, I don’t trust Facebook, Instagram’s parent company very much, these days. This fact isn’t so remarkable in and of itself, but it begs the question of why. Of course, there’s the oft-cited Cambridge Analytica scandal, but across history, brands…

Nextdoor: Here’s How to Edit a Post

Did you know that you have 30 days to edit a post once you share it on Nextdoor? When you edit a post, a note will be added to the bottom showing other users the date when it was edited, but they will not be able to see the previous version of the post. Our…

Initiative’s Next Media Project: A Book About ‘Cultural Velocity’

Initiative Global Chief Strategy Officer Stefan Burford has teamed up with bestselling author (“Contagious: Why Things Catch On”) Jonah Berger to co-author “Cultural Velocity: Making Ideas Move,” a
new book being released today. In an era of sublime ad avoidance and eroding paid media effectiveness, the book was written to offer a guidepost for identifying patterns that leverage cultural to
help brands break through, including examples from top brands such as Nike, LEGO, Google and Volvo. Read an excerpt here.

OOH Shop Project X Adds Investor Tritium To Help Scale Its Business

The agency said that the investment would help expand its staff and develop new technology applications as well as explore potential acquisitions.

How AB InBev, Target And Bank Of America Use Customer Data To Inform Messaging

The use of data in creative messaging has been talked about for years. But marketers are finally acting. At the ANA Masters conference in Orlando, Florida, last week, they showed how they create relevant messages and drive growth by using customer data. Marketers want data analysis to be “always-on,” instead of through formal market researchContinue reading »

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Hollywood’s Most Fun-Loving Couple Gets Hilariously Uncomfortable With Their Kids in New Ad

There are plenty of cute Hollywood couples roaming the entertainment landscape, but Kristen Bell and Dax Shepard make a strong case for the most adorable. From the late-night talk show circuit to just being themselves on social media, the duo’s steady stream of real-life anecdotes is a refreshing change from sanitized versions of celebrity. What…