Voices From Across Ad Tech Can Make A Positive Impact On Data Privacy Laws
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sol Ross, managing director at LiveRamp. More than a year into the EU’s General Data Protection Regulation (GDPR), its strengths and weaknesses continue to be evaluated. While the law is… Continue reading »
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Initiative’s Next Media Project: A Book About ‘Cultural Velocity’
new book being released today. In an era of sublime ad avoidance and eroding paid media effectiveness, the book was written to offer a guidepost for identifying patterns that leverage cultural to
help brands break through, including examples from top brands such as Nike, LEGO, Google and Volvo. Read an excerpt here.
OOH Shop Project X Adds Investor Tritium To Help Scale Its Business
How AB InBev, Target And Bank Of America Use Customer Data To Inform Messaging
The use of data in creative messaging has been talked about for years. But marketers are finally acting. At the ANA Masters conference in Orlando, Florida, last week, they showed how they create relevant messages and drive growth by using customer data. Marketers want data analysis to be “always-on,” instead of through formal market research… Continue reading »
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