Month: October 2019

While economics continues to be what people are most worried about, climate change has soared as a top concern of consumers in the U.S. and worldwide, according to the latest findings of the Consumer
Live Insights study being released by GfK today. The 2019 edition shows climate change’s ranking moving to fifth place in the U.S. and sixth place globally — up from ninth and 12th, respectively in
GfK’s last study in 2016.

Japanese beauty and personal care brand Shiseido has acquired clean beauty company Drunk Elephant. According to Bloomberg, the $845 million deal will allow Drunk Elephant to use Shiseido’s infrastructure to expand into Europe and Asia, as well continuing to reach more markets in the U.S. Drunk Elephant is set to bring in more than $100…

Mobile performance marketers like DoorDash are hungry for more video ads to feed their paid social user acquisition (UA) campaigns. Problem is, internal creative teams lack the bandwidth to meet the demands of their colleagues in performance, said Justin Neustadter, head of mobile consumer acquisition at DoorDash. Quality video creative is expensive to produce, and… Continue reading »

The post DoorDash Taps Startup Ready Set To Deliver DR Video Creative At Scale appeared first on AdExchanger.

Adidas is making its products accessible to people of more sizes through a collaboration with inclusive sizing pioneer Universal Standard. The collection, which launches today online and in select Adidas stores in New York City, Santa Monica and Portland, will carry five styles in four colorways in a range of sizes that’s broader than what…

Pinterest said Tuesday that it is unifying its global agency and ads partners teams under global head of agency and ads partners Yolanda Lam, who has been with the company since April 2014. Lam wrote in a blog post, “Pinterest is the home of inspiration, and our insights deliver unique value to marketers and agencies…

What do you do when people think your healthy beverage tastes like “dirty sock water?” That was the challenge Jane Prior had when trying to market Vita Coco to the masses–a $400 million category. One key to the success of the brand, which sold about $185 million of its coconut water within the past year,…

Neighborhood social network Nextdoor introduced a way for local businesses to take advantage of its hyperlocal targeting capabilities. The new Local Deals option enables businesses, service providers and neighbors for hire to promote sales, discounts or other incentives to new and existing customers in specific neighborhoods via the Nextdoor platform, paying to communicate solely with…

The Trade Desk has appointed Sandeep Swadia as its first evp, chief data and trust officer with his appointment coming at a time of massive flux–and some would say distrust–in the digital advertising ecosystem. Swadia, who was formerly CEO of White Ops during its 3ve takedown late last year, will be based out of New…