Storybook witches don’t seem to have the best luck when it comes to luring in plump young people and eating them. Hansel and Gretel, of course, turned the tables and sent their witch flying into her oven. And in a new ad for Skittles, another witch finds herself in a position that’s only slightly less…
Presidential Candidates Need to Step Up Their Branding to Compete With Trump
Red hats took on new meaning in the years leading up to 2016. They seemed to symbolize their own movement and connotation and seeing one now likely makes you feel a certain way. That’s the power of a brand. Specifically, it’s the power behind President Trump’s 2016 slogan to “Make America Great Again.” As the…
The Sperry Top-Sider was Inspired by Rubber Tires and a Dog’s Paw
A rare bit of agreement echoed through the fickle world of fashion in the past year. It began when Gentleman’s Quarterly (GQ) announced: “Boat shoes are back.” Next came Esquire: “Yep, boat shoes are cool again.” Newcomers such as the website Valet piped in: “The classic preppy shoe has returned.” Paul Sperry (1) came up…
This Former Prisoner Went From Running a Drug Empire to Leading a Creative Agency
Vincent Bragg was still in prison when he came up with the idea for ConCreates, a creative agency network that’s staffed by current and formerly incarcerated individuals. “I come from such an unconventional background,” he admitted. Bragg was serving time for more than five years in federal prison for running a drug empire. While behind…
Live PD’s Unpredictability Keeps Audiences Glued to A&E Over Streamers
Many networks are panicking as linear ratings continue to plummet–but not A&E. The network saw nine consecutive quarters of year-over-year growth in the 25-54 age demo, due in large part to a show that has quietly turned into one of TV’s most successful franchises: Live PD. The show, which is hosted by Dan Abrams and…
IPG Launches The Data Services Brand Kinesso, Its First Acxiom-Based Business
IPG threw its hat in the crowded ring of tech and data service hybrids Monday with the debut of Kinesso. The new business will encompass the agency ad tech unit Cadreon, the internal data hub AMP and the Mediabrands Data and Technology group. With between 500 and 600 employees in the new business, Kinesso will… Continue reading »
The post IPG Launches The Data Services Brand Kinesso, Its First Acxiom-Based Business appeared first on AdExchanger.
Study: Digital Or Traditional Media — What Works Best For Agencies?
Agencies believe traditional media works better to spread the word and make consumers think about a brand. Digital media is better for campaigns requiring immediate action, according to research
scheduled for release Tuesday from Borrell Associates.
scheduled for release Tuesday from Borrell Associates.
You Could Be Happier Not Making Any Money | David Neagle Podcast
Gary recently went on the “Successful Mind Podcast” with David Neagle where the two had some very interesting topics. Gary shared some insights and stories that he has never told before and went into deep conversations around self-awareness, fame vs admiration, happiness and many more. Be sure to check the comments for all the timestamps… Enjoy!
Check out David’s podcast here:
https://www.youtube.com/user/DavidNeagle
https://www.instagram.com/david_p_neagle/
https://www.thesuccessfulmindpodcast.com
https://www.davidneagle.com
—
Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉
—
My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My new K-Swiss sneaker: https://garyvee.com/GV004
—
Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
—
Second Channel: https://garyvee.com/GVTV
Instagram: http://garyvee.com/Instagram
Podcast: http://garyvee.com/audioexperience
LinkedIn: http://garyvee.com/LinkedIn
Twitter: https://garyvee.com/Twitter
Facebook: http://garyvee.com/GaryVeeFacebook
Snapchat: http://garyvee.com/Snapchat
Website: http://garyvaynerchuk.com
TikTok: http://garyvee.com/TikTok
Weekly playlist: http://garyvee.com/m2mall
GaryVee 365 Alexa skill: http://garyvee.com/garyvee365
—
Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP
Zenith: Small Business Drives Global Ad Spend Growth And The Duopoly Reaps The Rewards
Small businesses in the United States are driving ad spend growth globally, thanks to self-serve and cost-efficient ad buying tools from Facebook and Google. While local businesses traditionally use local TV and radio, producing a commercial can cost thousands of dollars. And even though some DTC brands are targeting on OTT, production for those spots… Continue reading »
The post Zenith: Small Business Drives Global Ad Spend Growth And The Duopoly Reaps The Rewards appeared first on AdExchanger.
Away Rolls Out Soft-Side Luggage in a Quest to Gain More Market Share
Six months after raising $100 million, landing unicorn status (valued at $1.4 billion), the digitally native brand Away is looking to dominate the soft-side luggage market in the same way it became a household name in hard luggage. For the past four years, Away has built out a market for hard-side luggage with heavy content…