Month: November 2019

Two hotels, a dental and a nail brand have teamed with Amazon Prime to create show-specific upscale accoutrements.

Energizer Holdings is expanding the remit of IPG’s UM to include media agency of record in the U.S. for Armor All, a line of car care products. UM was awarded Energizer’s North America media
planning and buying duties in February 2019 following a review. In addition to Armor All, Energizer has also awarded media duties to UM for its battery and lights brand, Rayovac.

Under this
expanded remit UM will take on all strategy, planning, buying, research, and data and analytics duties for both Armor All and Rayovac.

The publisher says it will use the influence of its brands, which reach more than 1 billion people around the world, to influence climate action.

Bloomberg started his efforts on Sunday night with one commercial and four airings, totaling an estimated $1 million in TV spend.

This Research Intelligencer chart visualizes the rapid growth programmatic has had as a share of the digital display, as well as the total digital advertising marketplace based on data released today
by Publicis Media’s Zenith unit. The data, which are Zenith’s worldwide estimates for 2012 through 2021, is derived from its just-released Programmatic Marketing Forecasts 2019, which also provides
country-by-country breakdowns of programmatic’s rapid rise globally, as well as regionally.

Joining Empower’s leadership team are two business unit leads driving half of the agency’s clients–Laura Nix and Jennifer Jackson, as well as Kellie Kantner, head of operations working alongside
president and Chief Operating Officer, Rob FitzGerald. All three are senior vice presidents at the agency.

Trump has failed to pin the Bidens to Ukrainian-connected corruption issues. But Kurt Volker, a former U.S. special envoy to Ukraine, called such allegations “self-serving and non-credible.”