Recent weeks have brought a fresh wave of mergers and acquisitions in ad tech, and today it’s Viant co-founders Tim and Chris Vanderhook taking back full control of the company they created. The buyout comes just shy of four years after the brothers sold 60% of Viant to Time Inc. for a reported $87 million,…
Target’s First Loyalty Program Failed. Here’s How It Built a Better One
PALM SPRINGS, Calif.–Target CMO Rick Gomez described the company’s new loyalty program, Target Circle, as the product of learning from previous missteps. The retailer rolled out Target Circle earlier this year, and the company claims it’s now of the country’s fastest-growing loyalty programs, with 25 million sign-ups in the first four weeks. But this wasn’t…
AirPods Pro Fit Test: How Well Do They Stay In? | WSJ
Contemporary Dancers Show a Younger Side of Banana Republic
In Banana Republic’s holiday campaign, not a single word is spoken. Instead, the clothing brand attempts to relay the magic of the season through a series of whimsical dance vignettes. The spot is the centerpiece of the Gap Inc.-owned brand’s holiday push and will run on Hulu, YouTube, Vevo and other video platforms, as well…
There’s a Good Reason This Ad Is So Upbeat About Death
To date, no one has ever avoided death by not talking about it. In fact, all that really happens when you put off decisions about death is that your loved ones end up stuck with making choices for you in absentia, which is an added stress they really don’t need stacked on top of the…
Walgreens Names Patrick McLean Its New CMO and Senior Vice President
Walgreens has named Patrick McLean its new chief marketing officer and senior vice president. Before joining the Illinois-based retail giant, McLean served as executive vice president, CMO and head of corporate and public affairs at TD Bank; vice president of digital brand strategy and digital CMO at Capital One Financial Corporation; and head of interactive…
Who Came Out on Top in the Disney Media Review?
Disney’s global media review, one of the most closely watched pitches of the year which was first announced in May and conducted by MediaLink, concluded in October with Disney sending the majority of its account to Omnicom and Publicis Groupe. While it was clear that the majority of media buying and planning responsibilities would now…
Marc DeBevoise Promoted to CEO of CBS Interactive
Ahead of its upcoming merger with Viacom, CBS Corp. is appointing a new CEO of CBS Interactive. Marc DeBevoise, currently president and COO of CBS Interactive, has been promoted to the division’s chief executive officer. He’ll be stepping in for longtime CEO Jim Lanzone, who is leaving at the end of the year to become…
When Opportunity Presents Itself Like a Baseball to the Chest, Hold Your Beers and Act Fast
Every once in a while, the advertising gods smile upon a brand. The stars and planets line up, and a million-dollar opportunity literally falls from the heavens. Last Sunday night, Yordan Alvarez hit a home run for the Houston Astros–and for Bud Light. For those who missed it, when the ball traveled over the outfield…
TikTok Enables Integration With Third-Party Apps and Developers
TikTok released a new software-development kit Monday in order to enable third-party applications and developers to integrate with the video creation app’s platform for the first time ever. The Share to TikTok SDK is part of the company’s new TikTok for Developers program, and TikTok said in a blog post that integration gives users of…