Month: November 2019

With Apple TV+ just launched and Disney+ coming online in a few days, TV advertising for OTT video services by big media players rose sharply in the last two weeks of October.

It’s not quite as convenient as a guy who shimmies down chimneys and leaves packages under trees, but it’s close: Amazon will deliver orders directly to Prime members’ cars this holiday season. In-car delivery is now available in 50 U.S. cities through its Key by Amazon service, which also facilitates deliveries within customers’ homes and…

October was National Disability Employment Awareness Month and the perfect time to look among staff at agencies and advertisers and consider how disability is represented beyond portrayals in campaigns and, more importantly, within the workforce. Disability is gaining visibility in the ad industry, with many of the Cannes Lions winners featuring disability inclusion in their…

Voice-controlled devices could be life-changing resources for people with Down syndrome or other developmental disabilities, but there’s one obvious obstacle that often holds them back: being understood. Agency FCB Canada and the Canadian Down Syndrome Society–who’ve partnered on several innovative projects that help humanize and celebrate people with Down syndrome in recent years–have launched Project…

The Knight Foundation is investing more than $3.5 million in various research projects that will dig into how the internet, and in particular social media, is governed. The nonprofit John S. and James L. Knight Foundation will spread the funds among several research projects including: exploring the economic impacts of regulating digital platforms at Yale…

Spaniards head to the polls on Sunday for Spain’s fourth election in as many years. The election comes as the Spanish public is especially pessimistic, harbors strong doubts about democracy, and is concerned about inequality, their children’s financial future and the availability of well-paying jobs. That said, overall sentiment about the economy has rebounded in […]

The post 5 facts about public opinion in Spain as its election nears appeared first on Pew Research Center.

If I were to tell you that it’s completely sensible to communicate an advertising message to someone in a few seconds, would you believe me? If you have a stake in optimizing mobile video ads, chances are the answer is an emphatic yes. The topic of ad length on mobile is a hot one, where…

The fight for women’s representation in the industry joined ranks with calls for greater diversity and stronger brand purpose in advertising. These ideas have become as important to the core of our
business as innovation in technology and media.

It’s a new era at Facebook: On Nov. 4, the tech giant unveiled its first-ever corporate logo, a wordmark meant to represent the company as a whole, including all of its subsidiaries–among them Messenger, Instagram, WhatsApp and Oculus–as well as, of course, the social media platform. Facebook CMO Antonio Lucio said the idea of creating…

Outdoor, radio and print-based media — once the bulk of all ad-supported media (pre-TV’s introduction in the 1950s) — now are the overlooked stepchildren of Madison Avenue’s media mix, but a new
marketplace report from WPP’s GroupM unit makes a case for marketers to seriously reconsider them in their plans.