Month: November 2019

Did you know that the Reddit mobile application allows you to change how comments are sorted by default? Our guide will show you how this is done. To be clear, while you can change how comments are sorted when viewing an individual post, this guide is related to changing how comments are sorted on every…

“The microtargeting of political ads may be undermining the united character of our United States,” FEC Chair Ellen Weintraub argues.

Did you know that you can turn on a gesture in the Reddit application that allows you to swipe to collapse comments? By default, you need to tap and hold on a comment thread to collapse it. Our guide will show you how to turn on the “swipe to collapse” gesture. Note: These screenshots were…

PALM SPRINGS, Calif.– Experts are divided on whether or not another recession is coming. The Great Recession of 2008 made life difficult for the marketing world, leading some to already make preparations to weather another crisis, while people in other industries don’t feel as concerned about a possible financial downturn. As brand managers look for…

The big-budget film opened this past weekend with a woeful $29 million in U.S. box-office revenue and $95 million in international revenue — far below analysts’ projections. National/regional TV ad
spend for the latest in the longtime franchise was $28.7 million since May, with $13.3 million in the last two weeks, according to iSpot.tv.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Peter Chun, vice president of platform strategy and growth at SocialCode. This shift to streaming and over-the-top (OTT) services gives marketers the chance to reach an ever-growing and fragmented audience outside of their traditional… Continue reading »

The post What Sets Amazon OTT Apart appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Several political, business and tech leaders have called for the break up of Facebook, usually suggesting that Facebook split its core social networking app from… Continue reading »

The post How I Would Break Up Facebook appeared first on AdExchanger.

Monday’s Links: Algo Secrets A bipartisan group of senators filed the Filter Bubble Transparency Act on Thursday, a bill that would require large internet and search providers (those with more than 1 million users, at least $50 million in revenue and 500 employees) to disclose how and why users see certain personalized content, as well… Continue reading »

The post Senators To Platforms: Hand Over The Algo; DoubleClick Vet Brad Bender Transfers To Google News appeared first on AdExchanger.

Twitter analyzed billions of tweets from Jan. 1, 2016, through June 30, 2019, and boiled them down into 18 emerging trends that highlight fundamental shifts in culture in the U.S. The social network used both human coding and machine learning to determine the most-used hashtags and map them into cluster themes of conversation, and then…

Estimates are TV stations could reap a collective $3 billion to $4 billion from the 2020 presidential campaign season.