Half Life Of Brand Crisis: For Many Consumers, It’s Half An Hour

More than half of consumers now expect a brand to respond to a crisis within an hour of it becoming public, while more than a third expect brands to respond within a half hour.

The Wall Street Journal Wants You to ‘Read Yourself Better’

The Wall Street Journal wants you to read “better” and will temporarily remove its paywall in an effort to convince you to pay for its journalism. WSJ dropped its first widespread brand campaign on Nov. 4 in an effort to attract new subscribers by encouraging them to “read yourself better.” As part of that effort,…

Behind Monica Lewinsky’s Mission to Rid the World of Cyberbullying

A little over four years ago at the Cannes Lions, Monica Lewinsky, fresh off a powerful TED talk on the destructive effects of public shaming, held the marketing and technology industries to task. Her speech wasn’t filled with overtly pointed criticism, but rather with examples, research and opinion about the heavy price individuals pay when…

On the Adweek Podcast: Twitter Shuns Political Ads | Popeyes Chicken Sandwich Is Back

It’s a jam-packed podcast this week: Popeyes Chicken Sandwich is back, political ads on Twitter are gone and it’s that time of year again: Brand Genius. With much of the Adweek staff covering our Brandweek event in Palm Springs this week, we take time to talk about our annual marquee honor: the Brand Genius awards,…

These Researchers Are Trying to Build a Better Blockchain

Blockchain tech enables systems where no one is in charge, and keeps them secure. But it’s compute-intensive and slow, a hurdle for applications like payments.