Month: November 2019

The most sophisticated marketers want direct deals with exchanges; it’s hard to wean yourself from Google; and Facebook’s political ads policies continue to roil the public. This week on The Big Story, it’s all about relationships – both building them and moving on from them. First, we look at how some big brands – including… Continue reading »

The post The Big Story: I Wish I Knew How To Quit You appeared first on AdExchanger.

Ghostery aims to help users block the trackers it has been helping them monitor… for a price. The company has developed a VPN and blocking took that will shut down trackers embedded in desktop applications. The tools, which entered an invite-only beta on Thursday, will be grouped together under the name Ghostery Midnight and sold… Continue reading »

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Privacy regulations have the potential to consolidate market share among large technology platforms. Aka, when publishers reduce the number of ad tech, audience measurement and other web technology vendors they work with, Google and Facebook win, according to new academic research examining the unintended consequences of the General Data Protection Regulation (GDPR). The skittishness with… Continue reading »

The post Privacy Regs Like GDPR Hurt Competition In The Short Term, Study Finds appeared first on AdExchanger.

The 10 marketing executives on this year’s list see opportunities where others see obstacles. They help their brands stand out by uniting behind a common purpose. And they never lose sight of who they’re really working for–namely, their customers. But there is one thing these Brand Genius honorees don’t know: the meaning of the term…

Kasseem “Swizz Beatz” Dean is sitting in his favorite spot in the house, the left corner of a soft gray sofa, flanked by a bronze Nick Cave sculpture covered in buttons. Behind him is a black-and-white photo triptych conjuring the past, present and future. In another room, his wife, the singer Alicia Keys, trades “I…

A music festival may last only a few days, but the brand potential of live music events begins long before the first band takes the stage and ends long after the last one has left. On average, Gen Z and millennial live music attendees purchase their tickets four to six months in advance, and 59%…

Whether you call it hard or spiked, alcohol-infused seltzer was the talk of the town in America this past summer, a fizzy craze that spawned numerous think pieces–media outlets ranging from The Wall Street Journal to The Atlantic weighed in–and, according to CNN, inspired a nationwide shortage of White Claw Hard Seltzer in September because…

Visit Palm Springs and you’ll find stars of all kinds–be they luminous points in the dark night sky or classic haunts and hotels that radiate glimmers of Ol’ Blue Eyes and his Rat Pack crew. This week, California’s desert oasis will shine even brighter, as 700 marketing stars gather for our second annual Brandweek summit,…

Mass communication is Chrissy Teigen’s lifeblood, with Twitter being her favorite platform (and sometimes weapon) of choice. But the road to social media superstardom has had its potholes, like her July leak of the full premiere episode instead of a brief clip of NBC’s competition show Bring the Funny. In her patented self-deprecating style, she…

Getting dozens of celebrities to meet in the same room at the same time isn’t easy. It typically takes an event with the promise of the industry’s most prestigious trophies–the Oscars or the Emmys. Or a really good cause. In 2008, an hour-long telethon dedicated to raising funds for cancer research hosted by Stand Up…