Inclusivity is arguably one of the hottest topics among marketers. Curious to see how it’s playing out with two of the world’s biggest brands, we asked Rick Gomez, chief marketing and digital officer for Target, and Pam Kaufman, president of global consumer products for Viacom and Nickelodeon, to interview each other. In the discussion that…
How the Plastic Bottle Became the Unlikely Hero of Sustainable Fashion
Every second, Americans use 1,500 plastic bottles. And despite the prevalence of recycling, 80% of those bottles end up in a landfill or in the ocean. What’s worse: Plastic isn’t biodegradable–those bottles will take up to 1,000 years to break down. Though still a ubiquitous sight at grocery stores and restaurants, few materials have suffered…
Beer Still Fuels AB InBev’s Global Efforts, Even as Americans Drink Less of It
While Americans aren’t drinking as much beer as they used to, the rest of the world hasn’t lost its lust for lager. The global beer market is worth an eye-popping $660 billion, according to a report from Research and Markets, a firm dedicated to providing international data across industries. So, while the U.S. branch of…
Pearls Before Swine by Stephan Pastis for Sun, 03 Nov 2019
Dilbert by Scott Adams for Sun, 03 Nov 2019
The Internet Archive Is Making Wikipedia More Reliable
The operator of the Wayback Machine allows Wikipedia’s users to check citations from books as well as the web.
The Bigger the Waves in Hawaii, the Lower the Alaska Airlines Fares
The surf report is becoming a temporary, pseudo-flight tracker in a new campaign for Alaska Airlines. In a data-driven bid to encourage more spontaneous and passion-fueled travel to Hawaii, the airline has partnered with the forecasting site Surfline to let the ocean dictate its fares for last-minute seats. The “Swell Deals” campaign, which runs from…
Why You Need to Listen Before You Talk | Dailyvee 590
People’s first questions whenever trying a new social media is “what should I post”? The best answer to that question is to not post anything at first and spend the first few hours just consuming the other people’s content to get a sense of the app in general and what type of content people are putting on it. You learn a lot more from listening at first before you talk!
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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