Month: November 2019

Sometimes the only thing worse than missing the boat is seeing the boat, boarding the boat and then turning around and letting the boat sail away without you. (True story: I sold my Netflix stock in 2005 and I’m still not ready to talk about it.) With a fun new ad developed in house on…

This is a very difficult topic to write about, given my cultural background where “we don’t talk about these things.” However, the truth is that we must talk about these things, as they are a natural part of life and affect so many people annually. Some we know, many we don’t. Too many suffer in…

Pinterest reported revenue of $279.7 million in the third quarter of 2019, up 47% from $190.2 million in the year-earlier period, but its net loss soared 561% over the same time period, to $124.7 million from $18.9 million, using generally accepted accounting principles. The company pointed out that it was profitable on a non-GAAP basis,…

Two decades ago, Apple was in the midst of its “Think Different” campaign, an apt slogan for a company that has upended the tech world–and the entertainment industry–time and again with new offerings like the iPod, iPhone, iTunes and iPad. But Apple’s latest product–the subscription streaming service Apple TV+, which launched today in more than…

Apple, Disney, WarnerMedia and just about everyone who can configure a streaming server is getting into the direct-to-consumer (DTC) content business. There are many valid reasons for this, not the least of which is consumer demand. Everyone says they want a la carte For years, people have been waxing poetic about the desire for a…

Twitter said more than one-half of tweets it took action on for abuse during the first half of 2019 were surfaced using its proprietary artificial intelligence technology, lessening its reliance on users reporting those offenses, adding that just 20% of those tweets were caught by its systems during the same period last year. There was…

Barneys New York’s bankruptcy woes have come to an end–and likely, so has the store’s storied history as a standalone retailer. On Oct. 31, a New York State bankruptcy court approved the sale of Barneys New York to Authentic Brands, parent company of brands like Frederick’s of Hollywood and Nine West, and financial services company…

Grammar may not come across as the most exciting topic, but it was compelling enough to drive an ad from grammar checking application Grammarly to the top spot on the YouTube Ads Leaderboard for its TrueView for Action direct-response ads for 2019. TrueView for Action ads contain clickable elements that viewers can use to take…

It’s usually hard to get excited about Christmas when you’re still two months away, and the marketing around it can be especially exasperating so early in the calendar. But here’s a worthy exception. British catalog retailer Argos today unveiled this year’s holiday season ad, and it’s an instant classic. Created by agency The&Partnership, the long-form…

Did you know that Reddit allows you to choose from multiple light and dark themes, which change the application’s appearance when you’re in light or dark mode, respectively? Our guide will show you how this works. Note: These screenshots were captured in the Reddit app on iOS. Step 1: Tap your profile picture in the…