For Halloween, It’s Time for Christmas Ads; Can Anyone Topple Google?: Friday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Forget Halloween, Target Says It’s Christmas Ad Time Well…

Can Anyone Topple Google in the Ads Game?

Google, the search giant, is the undisputed cash cow of parent Alphabet, and earlier this week it flexed its muscles, reporting revenues of $40.5 billion for the three months ending Sept. 30 with $33.9 billion in ad spend. But given Facebook’s rise as the second tower of the digital advertising duopoly–this week the company boasted…

Target’s Holiday Campaign Features a Cast of 125 in Nearly 100 Scenes

Halloween costumes may not yet be packed away, and jack-0-lanterns are still scattered around stoops across the country, but it’s Nov. 1–and that means retailers are ushering in the holiday season. And with the start of the holiday season (or at the very least, the holiday preseason, for those who won’t acknowledge it until after…