Month: November 2019

Hill House Home, a DTC housewares brand, is celebrating its latest product category expansion with a new campaign. Today, the brand is debuting Hill House Baby, a line of 12 kits filled with various assortments of products suited to a baby’s first year–not to mention, the first year of parenthood. The kits range from $50…

Trying to solve poverty, crime, and disease with (often biased) technology doesn’t address their root causes.

Chris Noth, Terrence Howard, Nicole Scherzinger and other celebrities are featured in six different TV commercials for Tubi, playing their performer-characters who are struggling to change their
streaming TV ways.

Please join MediaPost Jan. 23 to celebrate the 2020 award winners in the following categories: Media Agency: Mindshare; Holding Company: Omnicom; Independent Agency: USIM; Creative Agency: BBDO;
Search Marketing Agency: 360i; Client: Target; Supplier: Media Rating Council; Executive: Dentsu Aegis Network’s Nick Brien.

After encouraging people to cheat on Netflix in August, Tubi is once again positioning itself as a free alternative to pricey SVOD services, enlisting six celebs to discuss their streaming fatigue issues as part of its new “Not on Netflix” campaign. In the spots, which roll out today, Chris Noth, Carmen Electra, Terrence Howard, Nicole…

The lines are blurring between TV’s role as a high-reach, long-term brand builder and a short-term targeted sales activation platform due to the growth of addressable TV households.

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Jay Shetty Went From Monk to New Media Mogul…