Month: November 2019

Influencers care about their work and about who they work with. The majority of influencers are more likely to work with a cause-based brand, according to Mavrck. The influencer marketing platform found many of them (23%) want to give back as part of the campaign. Other factors for engaging include an authentic fit with the…

We’ve heard it ad nauseam: The agency model is broken. Consulting companies are coming for us, and Big Tech is stealing our best people with cafeterias that promise carving stations and kombucha on tap. As an agency based in San Francisco, we don’t see doom; we see an opportunity to reinvent ourselves. Silicon Valley is…

This might just be the era of the individual–a time of self-care, being your best self and selfies galore. And yet collaboration is an incredibly powerful phenomenon. For proof, look no further than the winners of our first annual Constellation Awards in which a jury of senior Adweek editors selected the best team-led marketing efforts…

Jay Shetty is not your typical celebrity. Sure, he looks like a laid-back model with his crystalline green eyes and perfectly coiffed hair. He shifts effortlessly in his seat as he locks in with the camera lens. “Somehow I knew you’d be easy to shoot,” our cover photographer says. To prepare for the shoot, she’s…

With endless programming to choose from, countless ways to consume media and never-ending social distractions, The New York Times has broken through the noise to win over consumer attention. The Daily, its first daily news podcast, which showcases the NYT’s reporting and reporting process, established a new way of storytelling by showing the journalism behind…

There’s no shortage of great talent in the fields of entertainment, marketing, media and tech, but each year, we endeavor to identify the people who insist on setting the bar even higher–for themselves and their respective industry. Our picks for this year’s list of Young Influentials define what it means to be an overachiever, whether…

The company’s new facial-recognition service comes with limitations to prevent abuse, which sometimes lets competitors take the lead.

Moviegoers at a screening of Rogue One: A Star Wars Story in Los Angeles Saturday night got much more than a film and some popcorn. Facebook’s Oculus virtual reality division teamed up with cinematic theater experience provider Cinespia to debut a four-minute immersive experience that enabled attendees to experience all the bells and whistles of…