Dilbert by Scott Adams for Sat, 16 Nov 2019
Every Tech Company Wants to Be a Bank—Someday, At Least
Apple, Google, Amazon, Facebook, and Uber are all eyeing financial services as the next frontier. Getting there might take some work.
Airbnb Experiences Will Get the Same Scrutiny as Its Home Listings
Airbnb announced earlier this month that 100% of its homes will be verified by December 2020, and today the home-sharing platform extended that pledge to its ever-growing Airbnb Experiences business in a bid to restore trust among its customers. In a statement, Airbnb said every Experience is already “reviewed for quality,” though a representative declined…
3 Learnings as Holiday Retail Forecast Looks More Upbeat
As summer ended, much of the early forecasting for the holiday season was filled with dread: the trade war with China had the potential to inflate prices on electronics like popular gaming consoles, labor strikes could create income uncertainty, and recession fears had everyone feeling nervous about what the holidays would look like this year….
Come Aboard the SS Brandweek for Key Marketing Lessons
PALM SPRINGS, Calif.–The JW Marriott Desert Springs Resort & Spa seems to have everything you could want: multiple pools, a spa, bars, restaurants, a golf course, tennis courts and even a falconer whose hawk is trained to keep peskier fowl away from the guests. The resort also has a bay inside its lobby, where two…
The Advantage of Being Early | DailyVee 594
First movers are at a huge advantage compared to everyone else on the platform. If you joined a platform like TikToK or Instagram before it was “proven” to be mainstream, you would have a much better chance of being a top influencer on the platform. Not only will you have the extra exposure, but you will also have the additional experience and knowledge that the late adopters do not have.
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The Warner Bros. Shield Logo Just Got a Sleek, Modern Makeover
In its 96 years of existence, Warner Bros. has had a lot of different looks. But the one that movie watchers and TV fanatics are most familiar with is, of course, that shiny blue and gold shield-the one that adorns the water tower overlooking the studio’s lot in Burbank, Calif. (and, as ’90s kids will…
Cannes Adds a New Lion for Creative Business Transformation
The Cannes Lions International Festival of Creativity is recognizing the growing power of consultancies in the ad industry with a new Lion that will consider products and services, customer experiences, and operational shifts that have driven transformative change to a brand’s core business. The new category, the Creative Business Transformation Lion, is the most significant…
Focusing on Hospitality Made the Taco Bell Hotel So Successful
Pool floats resembling hot sauce packets, manicures with the word “Fire!” on nails, and even a Mountain-Dew inspired Baja Blast drink–these were just a few of visitors’ favorite things at the Taco Bell Hotel. The brand activation, produced in partnership with Edelman and United Entertainment Group, garnered 4.4 billion impressions from the event, with more…