Month: November 2019

Jack Dorsey was clearly enjoying himself when we tweeted at the end of October about Twitter’s plan to ban political advertising on the platform. But Twitter released its guidelines on Friday for what that will mean in practice, and although Twitter’s policy, which is set to go into effect on Nov. 22, does what it… Continue reading »

The post Twitter Unveils Its Political Ad Ban Policy – With Scant Details On Enforcement appeared first on AdExchanger.

A decade ago, the world–and the way the news cycle works–was decidedly different. It’s also the last time The Atlantic underwent a redesign. To better highlight the kind of coverage The Atlantic offers readers–and touts as part of its new paywall–the publisher just undertook a massive redesign of both its website and magazine, which will…

If Instagram permanently removes public likes – a test that went global Thursday – it will greatly impact the influencer marketing industry by forcing influencers to embrace more sophisticated marketing metrics. Marketers will push even harder to evaluate influencers based on clicks, view-through rates and swipe-up engagements with stories, said Daniel Schotland, chief operating officer… Continue reading »

The post 3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes appeared first on AdExchanger.

Twitter CEO Jack Dorsey revealed in a late-October tweetstorm that the social network would no longer accept political ads, and Friday, Twitter released a more formal policy on the issue. Promotion of political content is banned globally, and the company defined political content as “content that references a candidate, political party, elected or appointed government…

Amazon introduced a new way for its cloud customers to buy and use third-party data with the launch of the AWS Data Exchange on Thursday. There are about 90 data companies as launch partners, including PlaceIQ, Epsilon, Acxiom, InMobi and Foursquare. Unlike data marketplaces like those operated by The Trade Desk, Oracle or LiveRamp, the… Continue reading »

The post Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers appeared first on AdExchanger.

Brands and agencies are working overtime to establish a cost-effective model that maximizes the impact of both paid media and creative in a highly disrupted marketplace. This is evidenced by a recent increase in agency reviews, in-housing and hiring transformation experts. While the explosion of inventory that is available to be purchased programmatically has been…

Big Brother is watching and adults in the U.S. know it, even if they don’t fully understand why, according to a new study from the Pew Research Center. The think tank polled 4,272 U.S. adults and found that roughly 6 out of 10 do not believe it is possible to go through daily life without…

Majorities of U.S. adults believe their personal data is less secure now, that data collection poses more risks than benefits, and that it is not possible to go through daily life without being tracked.

The post Americans and Privacy: Concerned, Confused and Feeling Lack of Control Over Their Personal Information appeared first on Pew Research Center.

Americans leave traces of their activities, preferences and personal information in many places, both online and off. And this personal data can be fodder for both companies and the government alike. This chapter explores the public’s own experiences and attitudes about their personal data and finds that large shares are worried about the amount of […]

The post 2. Americans concerned, feel lack of control over personal data collected by both companies and the government appeared first on Pew Research Center.