Thanksgiving is late this year, which means there’s even more pressure on retailers to connect with consumers on marquee shopping dates before families exchange gifts for Chanukah and Christmas. According to data analytics provider Adobe Analytics, 78% of retailers plan to increase communication to compensate, so this abbreviated shopping season means consumers will undoubtedly see…
Skipping Sales—The Other Way to Do Black Friday
Black Friday started as one standalone day. Then came Cyber Monday, Giving Tuesday, and Small Business Saturday. Stores started opening on Thanksgiving. And suddenly, Black Friday deals were dropping online nearly a full week before the day itself. But even as Black Friday madness has grown, some brands have managed to remove themselves from the…
Adult Swim and Cartoon Network President Christina Miller Leaving WarnerMedia After 15 Years
Another longtime WarnerMedia exec is heading for the exit. Christina Miller, president of Cartoon Network, Adult Swim, Boomerang and TCM, said she’ll be leaving the company at the end of the year, after a 15-year run at the company (which is formerly known as Turner). Michael Ouweleen, evp and CMO for Cartoon Network, Adult Swim…
HBO, Snapchat Team Up on AR Lenses for His Dark Materials
Will Snapchatters be able to bear the newest series of augmented reality lenses from the messaging application and HBO? The premium network and Snapchat teamed up on a series of AR lenses that bring Iorek Byrnison, the armored bear from series His Dark Materials, and other animals from the show–referred to as daemons–to life. His…
U.S. Box Office Estimate Down 4% For 2019, ‘Frozen 2’ Soars: Analyst
Although Disney’s “Frozen 2” scored major results this past week, 2019 will see a slight decline in revenue from a year ago, according to one analyst. Currently, U.S. box-office revenue stands at $9.9
billion, according to IMBD’s Box.Office Mojo. For the entire 2018 year, U.S. theatrical revenues were at $11.8 billion.
billion, according to IMBD’s Box.Office Mojo. For the entire 2018 year, U.S. theatrical revenues were at $11.8 billion.
Facebook Promotes Portal in Series of Videos on Facebook, Instagram and Twitter
Move over, Muppets: The humans are back to promoting Facebook’s Portal, Portal Mini and Portal TV video-calling devices–specifically, Kim Kardashian West, Jennifer Lopez and Alex Rodriguez. Facebook debuted a series of three videos on Facebook, Instagram and Twitter Wednesday featuring the three stars, saying that Lopez and West have been friends for years, and Rodriguez,…
Consumers Will Pay More for Experiences. This Chart Shows It
As a business that helps the world’s top companies manage their customer experiences, it’s no surprise that Qualtrics builds its own unique experiences as well. Attendees of our annual Brandweek summit got a front-row seat as the Qualtrics Dream Team went out of its way to fulfill the wishes of event attendees. So what’s the…
Bloomberg Really Does Know ‘What It Takes To Beat Trump’ — Actually, He Knows Two Ways
When Bloomberg says, “I know what it takes to beat Trump,” he’s using his financial industry roots, and expressing it as a hedge, because either way, Bloomberg cannot lose.
Spotify: Here’s How to Turn Off Explicit Content
Did you know that Spotify allows you to turn off explicit content, so that any content with an “E” label is automatically skipped? Our guide will show you how this works. Note: These screenshots were captured in the Spotify application on iOS. Step 1: On the Spotify Home screen, tap the gear icon in the…
DTC Aperitif Brand Haus Found a Loophole in Liquor Law
Not to be confused with Lada Gaga’s cosmetics line of the same name, aperitif maker Haus is building its own brand around ritual and tradition. “Haus exists because a Silicon Valley founder married a wine and spirits guy,” says co-founder Helena Hambrecht about working with her husband, Woody, on the concoctions and their marketing. And…