4. Americans’ attitudes and experiences with privacy policies and laws

Many Americans have little to no understanding of what companies are doing with the data that is collected about them. At the same time, nearly all Americans encounter companies’ privacy policies at some point. This survey explores whether they fully read them and how much they understand about these policies. Most Americans have been asked […]

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3 Tips for Switching Your Platform to First-Price Auctions

Last month Google rolled out first-price auctions, which–because they are Google–means that now everyone else will follow suit. First-price will be the universal method for the $48 billion programmatic market. To provide some perspective, that’s the same size as organic food sales in the U.S., the cannabis market worldwide and the entire wearables industry. First-price…

Lufthansa’s Empathic Marketing Doesn’t Focus on Conversions

PALM SPRINGS, Calif.–Much of the marketing and advertising in the travel industry is aspirational: feet in the sand, chilled daiquiris and nary a worry. At least, that’s the idea–but in the real world, even before customers arrive on a beach, one lost suitcase can derail an entire trip. It’s stories like that which made Alexander…

Chasing Instagram Analytics, My Friend Became a Grocery Store

Instagram has helped blur the lines between personal branding and personal life—such as by encouraging people to turn their profiles into businesses.

Fox News Scores Best Overall Day One Impeachment Views, ABC Tops In 25-54 Viewers

Two cable news channels — Fox News Channel and MSNBC — posted the best overall viewing numbers on the first day of House hearings. These daytime numbers are more than double what these networks
usually receive in the time period.

First Day Of Public Impeachment Hearings Delivers 13.8 Million Viewers

The first public hearing of the 2019 Presidential Impeachment Inquiry generated an estimated 13.8 million people, according to a Nielsen analysis of its “fast national” ratings for the measured
networks that televised it on Wednesday.

McCann Research Drives New ANA Talent Recruitment Effort

The ANA has unveiled a new campaign to help persuade college kids that there’s a future for them in the world of advertising and marketing.

Americans Have Positive Views About Religion’s Role in Society, but Want It Out of Politics

A large majority of Americans feel that religion is losing influence in public life, according to a 2019 Pew Research Center survey.

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1. Many in U.S. see religious organizations as forces for good, but prefer them to stay out of politics

Americans largely have positive feelings about the role religion plays in American life. A slim majority of U.S. adults say religious organizations do more good than harm in American society, while just one-in-five say they do more harm than good. Specifically, roughly half of Americans give religious organizations high marks when it comes to strengthening […]

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2. Most congregants trust clergy to give advice about religious issues, fewer trust clergy on personal matters

A majority of U.S. adults think religious leaders have high or very high ethical standards (65%). And among those who attend religious services at least a few times a year, an even larger share have similarly positive ratings about the ethical behavior of the clergy at their congregation (88%). The survey also finds that a […]

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