Month: November 2019

Everyone has an opinion about the death of the cookie, especially the ones who have something to sell. That something could be a product that will help alleviate the pain of the cookie going away, or targeted media that relies heavily on cookies. It’s hard to get a straight answer, and as Sarah Sluis and… Continue reading »

The post The Big Story: TikTok, TikTok, Down Go The Cookies appeared first on AdExchanger.

Red Antler, the agency known for creating brands such as Casper, Allbirds and Brandless, launched a performance agency on Thursday called Good Moose. Good Moose debuts with a team of 12 and performance marketing capabilities across search, social, programmatic and ecommerce. Daniel Romano, Red Antler’s head of performance marketing, will lead the agency as CEO.… Continue reading »

The post Red Antler Combines Branding And Performance With Launch Of Good Moose appeared first on AdExchanger.

The B2B marketing platform Octane11, the first company incubated by MathCapital, a venture fund backed by MediaMath CEO Joe Zawadzki and ad tech vet Eric Franchi, launched on Thursday. Dan Rosenberg, Octane11 founder and CEO, developed strong feelings about B2B mar tech vendors and where there were unmet needs in the market from his time… Continue reading »

The post MathCapital-Backed Tech Startup Octane11 Eyes Programmatic B2B appeared first on AdExchanger.

The union for one of Boeing’s biggest customers, Southwest Airlines, publicly rebuked the airline manufacturer only three days after announcing a timeline for the return of its grounded 737 Max 8 plane. In a letter to members, Southwest Airlines Pilots Association president Jon Weaks wrote, “The combination of arrogance, ignorance and greed should and will…

The company has gotten better at removing distressing content. Now it wants to help users feel better.

Walt Disney’s launch of Disney+ on Tuesday overdelivered: 10 million subscribers since starting the service, according to the company.

That’s the conclusion of BrandZ consumer research as a bevy of would-be streaming competitors enter the fray.

“Naming new cereal favors is a job,” and the Association of National Advertisers hopes, a cool one to Gen Z. Marketing has an image problem, at least according to the trade body–which is why it has released a campaign in hopes of convincing college grads that fruitful, exciting careers do indeed exist for those who…

Breakfast for dinner is great and all, but this year, it seems to be the snack aisle that’s moving in on the morning routine. Post and Hostess have announced they’re joining forces to create Twinkies Cereal, launching in December for fans of the classic golden sponge cake. It’s a bit of an odd mix to…