Month: November 2019

Based on a quarterly analysis of marketers’ self-reported assessment of their spending on each of the major digital media platforms, all of the “Big 5” are improving, but Amazon continues to improve
more than all others. Amazon has demonstrated the best growth and stability over the past six quarters, according to a “Research Intelligencer” analysis of unique data from Wall Street equities
researcher Pivotal Research Group.

For its annual holiday ad, retailer Dick’s Sporting Goods lets viewers discover the secret goings-on in a Dick’s store after hours, when a wide range of merchandise–everything from golf, baseball, basketball, soccer and ping pong equipment to a newly arrived Nike Air Max 270 React–frolic all night. The Toy Story-esque spot ends the following morning…

The ad industry has made strides filtering fraudulent ads out of digital media buys, according to a study commissioned by the Trustworthy Accountability Group. The study, which analyzed billions of
digital ad impressions provided by participating agencies each year since 2017, found that the average fraud rate declined to 1.41% in 2019 from 1.68% in 2018, and 1.48% in 2017.

“The Mandalorian” would appear to be, at least in part, The Man With No Name (sometimes called just No Name) from “A Fistful of Dollars.”

The GroupM agency was an incumbent on the business and expands its remit under the new agreement, which is effective in January.

MDC Partners is the latest holding company to place its programmatic, search and social talent into a team that spans across its media agencies. The group, which doesn’t have a name, was announced internally on Thursday and contains roughly 100 experts across biddable media and digital planning from agencies Assembly, Unique Influence and Varick Media… Continue reading »

The post Another Agency Reorg: MDC Centralizes Its Programmatic, Search And Social Talent appeared first on AdExchanger.

Busch will toast the Nascar driver it sponsors, Kevin Harvick, and his fans with a Twitter promotion as he tries to bring home the championship trophy at the 2019 Ford EcoBoost 400 Sunday from Homestead-Miami Speedway. If Harvick takes or holds the lead at any point during Sunday’s race, fans who include the #Busch4Harvick hashtag…

The company’s U.S. ad revenue rose 6% in fiscal Q4 and 1% for the full fiscal year, driven by its Advanced Marketing Solutions business. But double-digit dips in International ad revenue left total
company ad revenue up by 1% in the quarter, ad down 2% in the year. Pluto TV’s monthly users are up 70% in the calendar year, to 20 million, Viacom says.

Tokyo-based agency holding company Dentsu this morning unveiled its new management structure effective Jan. 1, 2020, dividing itself into two primary divisions: Dentsu Japan Network and Dentsu Aegis
Network. The structure is a formalization of a plan Dentsu disclosed in February, but the new structure clearly outlines a bifurcation into two entities, one based on its provincial roots, and another
as a global market player in marketing and media services.

It’s been over five years since the Senate Intelligence Committee released its investigation into the CIA’s detention and interrogation program after 9/11. The story, which took over newspapers’ front pages and websites’ homepages, didn’t stay in the news cycle very long, according to Daniel J. Jones, the former U.S. Senate staffer who led the investigation….