Christmas can get anyone excited, which is normally a good thing. But for Excitable Edgar, it can sometimes pose a problem, given that his excitement can set fire to just about anything in sight. Edgar is the newest holiday ad star for U.K. retailer John Lewis, which this year created a cobranded spot with its…
Why It’s Harder Than Ever to Be an Amazon Seller
Throughout 2019, Amazon has made concerted efforts to acknowledge the contributions of its third-party sellers, who CEO Jeff Bezos noted are “kicking [Amazon’s] first-party butt” in his 2018 shareholder letter. Earlier this month, Amazon announced a new program to help small- and medium-sized businesses (SMBs) build their brands and grow online sales though seminars, webinars…
November 14, 2019 – Bisons means about boy…
Bisons means about boy twins.
Pearls Before Swine by Stephan Pastis for Thu, 14 Nov 2019
Dilbert by Scott Adams for Thu, 14 Nov 2019
Making Marketers’ Dreams Come True; Nike Quits Amazon: Thursday’s First Things First
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Qualtrics Dream Team Fulfilled Popeyes Chicken Sandwich Needs,…
Unlike Its Competitors, Clorox Is Building Its Own Direct-to-Consumer Business In-House
For a 106-year-old brand, The Clorox Company is taking an unconventional approach to the direct-to-consumer model. Instead of embarking on an acquisition spree, like Unilever did when it acquired Dollar Shave Club for $1 billion, or building a team entirely in-house, Clorox poached former Boxed marketing chief Jackson Jeyanayagam in January to write the playbook…
Belvedere Vodka CEO Makes a Plea for Truth in Advertising
PALM SPRINGS, Calif.–Which of the following statements is true? 1. Walking around in Skechers Shape-Ups will blast fat and lift your glutes. 2. Gargling with Listerine is just as effective as flossing your teeth. 3. Driving a Volkswagen diesel in the past decade meant you were complying with the Clean Air Act in an emissions-friendly…
5G Will Reshape Advertising Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, head of Emodo Institute and host of FIVE – The 5G Podcast for Marketers. 5G was designed to enable a more connected world. The next-gen mobile network takes connectivity… Continue reading »
The post 5G Will Reshape Advertising Data appeared first on AdExchanger.
Cardlytics Surges; Big Tech Invades Banking
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Strong Cards Cardlytics shares jumped almost 40% on Wednesday, pushing its market cap above $1 billion. The company partners with banks to create cash-back offers – so banking app users can be served promotional deals, and the discount is credited by the bank when… Continue reading »
The post Cardlytics Surges; Big Tech Invades Banking appeared first on AdExchanger.