Instagram’s Losing the Likes but Opening Itself to Story-Based Content

Instagram’s wave of likes removal has finally made its way to the U.S. While not unilaterally rolled out to date, someone you know is probably like-less, and a similar fate may strike your feed at any moment. The popular narrative as to the reasoning behind this decision, fueled in many ways by the brand itself,…

These 3 Brands Ingrained Their Core Message Into Every Fiber of Their Organization

Remember when popularity was synonymous with success? At a certain point, we all grow up, find our niches in life and accept that we can’t be everything to everyone. Nor do we want to be because we have influence and thrive in our own universes. But for some reason, this simple life lesson doesn’t seem…

Hungryroot: ‘Our Real Growth Opportunity Comes From Retention, Not Acquisition’

The direct-to-consumer food space is hugely competitive. You’ve got the meal kit delivery guys such as Hello Fresh, Plated and Sun Basket; the online grocery delivery folks, including FreshDirect and Peapod from Stop & Shop; and Grubhub, DoorDash and Uber Eats for people who can’t be bothered with meal prep. And then there’s Hungryroot, aContinue reading »

The post Hungryroot: ‘Our Real Growth Opportunity Comes From Retention, Not Acquisition’ appeared first on AdExchanger.

Podcast: Why Is Programmatic Adoption Taking So Long?

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Outside of search and social, the adoption of programmatic advertising has been slower than some expected. In many corners, manual processes have stubbornly held on and gummed up the long-heralded automation of the media buy. What’s going on?Continue reading »

The post Podcast: Why Is Programmatic Adoption Taking So Long? appeared first on AdExchanger.

New Forms Of Political Ads Are Coming

When it comes to political messaging, do you know it when you see it? Getting social media or other cookie-derived display messages may not always feel like advertising.

A Sweet Campaign From France Makes a Burn Victim’s Most Defining Trait His Ugly Sweater

Every year, France sees 400,000 new burn victims–10,000 of whom are considered medically severe. That’s 10,000 people who, once they’ve healed, must then navigate a world of uncomfortable stares and preconceived notions. On the surface, it may not occur to people that it is an issue of national attention. But something as overtly superficial as…

November 27, 2019 – Unfortunately, at the beginning…

Unfortunately, at the beginning of my musical career I was incarcerated for crimes against music. But eventually I learned to trust my inmate musicality.

Comment On This Pun!