Twitter added a new tool to its publisher insight portion of Media Studio, conversation insights. Product manager Ellen Havlicek said in a blog post that conversation insights enables publishers to see tweets they may have missed via the social network’s content listening tools, which go beyond mentions and hashtags. Tweets that are surfaced are displayed…
Facebook Brings Machine Learning Into the Dynamic Ads Creation Process
Facebook is adding a touch of machine learning to help brands more accurately personalize dynamic ads. The social network’s new dynamic formats and ad creative solution delivers a personalized version of an ad to everyone who sees it, based on formats they have proven more likely to respond to, such as collection and carousel. Facebook…
Lufthansa Group Picks Mindshare as Global Media Agency of Record
Lufthansa Group has selected GroupM’s Mindshare as its global media agency of record, following a review. As a result of the appointment, Mindshare expands its relationship with the airline company to include Austrian Airlines, effective as of the start of 2020, in addition to the Lufthansa and Swiss brands it previously handled. Mindshare has handled…
Burger King Promotes Delivery by Pointing Out Where It Doesn’t Have Restaurants
Wondering how to find a Burger King that isn’t there? That’s not an existential question, though it is admittedly an odd one posed by the burger chain’s new outdoor campaign from agency Buzzman. A series of new out-of-home ads for Burger King France seem, at first glance, to offer directions to the nearest location. That’s…
Facebook Proactively Removed 80% of Posts Pulled for Hate Speech in Q2, Q3
Facebook released the fourth edition of its Community Standards Enforcement Report Wednesday, covering the second and third quarters of 2019. CEO Mark Zuckerberg said during a press call discussing the report, “While we err on the side of free expression, we do have community standards defining what is acceptable on our platform and what isn’t….
These People Got the Popeyes Chicken Sandwich, and a Whole Lot More, For Free
PALM SPRINGS, Calif. – Qualtrics, the Provo, UT-based experience management company, has taken the trade show game to a whole new level. Qualtrics, which is now a part of SAP, assembles what it calls the Dream Team at conferences across the country, including their own. Here’s how it works: you’re at an event and you’re…
Google Is Basically Daring the US to Block Its Fitbit Deal
The company’s moves into health data will test how serious antitrust enforcers are about privacy issues.
Nike Is the Latest Brand to Pull Its Products From Amazon
Nike will no longer sell any of its products on Amazon, becoming the latest brand to forgo access to the platform projected to control 40% of the U.S. ecommerce market by the end of 2019. “As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to…
We Must Bridge The Gap Between Attribution And CRM In Mobile Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilit Mioduser Ames, vice president of growth, reengagement, at YouAppi. The great benefit of digital marketing is that we can measure everything, or so the experts said in the 1990s.… Continue reading »
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EMarketer: TV Ad Spend Had Its Last Year Of Growth In 2018
Snip, snip, whoosh. Hear that? It’s the sound of cords being cut followed by an inexorable decline in TV ad spending. The share of TV ad spend in the United States is set to drop below 30% of total ad spending for the first time this year, according to eMarketer research released on Wednesday. By… Continue reading »
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