Kellyn Smith Kenny is comfortable with disruption. It’s that disruption, she told us when we chatted at Brandweek in Palm Springs, Calif., that inspires marketers to “innovate in service of the customer.” So what’s top of mind for the global CMO of Hilton? All the ways in which its brands can build an emotional bond…
November 13, 2019 – When the famous napper…
When the famous napper died his tombstone read R.I.P. Van Winkle.
Pearls Before Swine by Stephan Pastis for Wed, 13 Nov 2019
Dilbert by Scott Adams for Wed, 13 Nov 2019
Twitter Drafts Policy To Battle Deepfakes
Twitter will place a notice next to tweets that share synthetic or manipulated media, as well as warn people before they share or like such tweets..
Disney+ Is Essential; TV Ad Spending Continues Decline: Wednesday’s First Things First
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Disney+ Establishes Itself as an Essential Streaming Platform Even…
TikTok Is Running Ads Targeting Potential Facebook Advertisers
TikTok recently began running ad campaigns across Google targeting people curious about Facebook’s advertising and influencer business. Using the mar-tech intelligence tool Similarweb, Adweek found five separate campaigns running across the search engine targeting users searching terms like “Facebook ad network” or “Facebook influencer ads.” When looking up those terms, marketers interested in Facebook’s platform…
Nestlé Launches Internal Programmatic Unit To Scour Digital Media Deals
Nestlé has launched a team of media and tech experts to improve its programmatic supply and analytics. The new hybrid unit, called the Global Digital Media Center of Competencies (DCoC), consists of internal media talent and executives from Nestlé’s holding company vendors, WPP, Publicis, IPG and Dentsu. The team focuses on six core competencies: supply… Continue reading »
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U.S. TV Ad Spending May Never Return to Its 2018 High of $72.4 Billion
Linear audiences have been shrinking for years, and now TV advertising dollars could be falling too. U.S. TV ad spending is projected to drop almost 3% this year to $70.3 billion, and may never return to its $72.4 billion high in 2018, according to a new eMarketer forecast. While U.S. TV ad spend–including broadcast and…
Gucci Transports Snapchatters to a Virtual Psychedelic Tropical Island
Gucci is backing its Gift Giving campaign with Snapchat’s first-ever luxury fashion portal lens. The lens will transport Snapchatters to a virtual psychedelic tropical island, where holographic elements in fluorescent colors will highlight the Gift Giving campaign and Gucci’s handbags and accessories. Gucci/Snapchat Gucci/Snapchat Gucci/Snapchat The luxury brand’s application will also feature the experience in…