Month: November 2019

When I joined the cannabis industry, I was most excited to join a company that understands the science behind the plant and values transparency to a degree that I have yet to experience after working at large corporations in Silicon Valley. Working in cannabis is amazing. I haven’t found the rampant sexism I’m used to…

Sixteen years after its inception, the Ad-ID still isn’t being consistently used in the industry — despite the urgent need in today’s fragmented, cross-platform environment to manage creative assets
for reporting and consumer experience reasons, as well as workflow and financial accounting needs..

Three-quarters of consumers say they like to receive rewards such as free products, services or samples to participate in loyalty programs with brand marketers, and most of them are willing to
actively trade their personal data for it. Those are among the findings of the 2019 edition of Merkle’s annual Loyalty Barometer Report.

It’s hard to tally all the ways technology has made life significantly easier. A virtual headset can drop users on faraway continents; a few snaps of a picturesque meal can make you feel like you’re sitting at the very same dinner table; and social media has virtually replaced the need for most in-person interactions if…

The question is raised, given a possible Disney+ carriage deal with Amazon Fire TV — one that may include advertising.

As US leaders dither, President Xi Jinping vies for the technological future of finance.

The result will be diminished audiences for everything — a phenomenon that has already long been at work in ad-supported television.