Walmart’s New Ad Wants to Make You Cry
When Adweek spoke to Walmart’s executive vice president and chief customer officer earlier this year, Janey Whiteside said she wanted to forge emotional connections with customers and focus on more purpose-driven elements. Now, the retail giant has an ad that marks a move in that direction. Created with advertising agency FCB Chicago, the 60-second spot…
Privacy Concerns Bolster Rise Of Social Media Ad Spend
In a cookie-free mobile app environment, social networks make it “relatively easy to target audiences at scale in an in-app environment,” says eMarketer.
Ad-Tech Company Sues Google For Anti-Competitive Behavior
Atlanta-based premium video-targeting platform Inform, acquired by a digital media holding company in June, charges that Google effectively put it out of business.
Taco Bell Swag Shop; Gen Z Loves Cash: Wednesday’s First Things First
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. From Hot Sauce Pillows to Jumpsuits, Taco Bell’s Holiday…
Amazon Creates a 19th-Century Traveling Carnival to Promote The Aeronauts
Amazon Prime Video has recently turned to experiential marketing to promote its original series, with activations including a pop-up museum in New York for Modern Love and an apocalypse-themed space for Good Omens at SXSW. To promote its latest original film, the streaming service has created a traveling carnival straight out of the 19th century…
A Look Into Why Joe Biden’s Campaign Is Investing in OTT This Election Cycle
If you’re in Iowa and identify as a “cord-cutter,” you’ve likely seen a message Joe Biden approves on Hulu. The former vice president is investing in the medium this presidential election as part of a larger ad buy in early-voting states as the race gets closer to choosing a Democratic nominee. For political candidates and…
If Gen Z Consumers Are So Digital, Why Do They Like Paying With Cash?
It’s an article of faith among marketers that members of Gen Z (the age cohort that’s now between 4 and 24 years old) are digitally savvy. They are “tech natives,” we’re told. It’s even said that millennials (whom we were hailing as digital natives only yesterday) are now asking Gen-Z for tech help. This “most…
Addressing The Kinks Of Addressable TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Wouldn’t it be nice to have one TV platform for advertisers to use that competes with Google and Facebook? While… Continue reading »
The post Addressing The Kinks Of Addressable TV appeared first on AdExchanger.
Firefox To Block The DigiTrust Universal ID; Apple And Microsoft Are The Kings Of Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookie Mozilla, operator of the Firefox web browser, will block the IAB’s DigiTrust ID, an anonymized, cookie-based identifier used by ad tech and media companies, Digiday reports. Firefox has single-digit share in the browser market – just 4% – but it’s a blow to… Continue reading »
The post Firefox To Block The DigiTrust Universal ID; Apple And Microsoft Are The Kings Of Tech appeared first on AdExchanger.