Month: November 2019

Microsoft is planning to apply the California Consumer Privacy Act (CCPA) across the entirety of its business and customer base in the United States. Why? Because Congress can’t get its act together (literally). In a blog post on Monday, Microsoft decried the fact that there’s been no serious movement to draft bipartisan federal privacy legislation.… Continue reading »

The post Microsoft Is Going To Pretend CCPA Is The Privacy Law Of The Land – Because There Isn’t One appeared first on AdExchanger.

Why just watch the trailer for an upcoming animated feature film when you can take a selfie with the star? Warner Bros. Pictures is promoting Scoob!–which is set to hit theaters May 15, 2020–with the first-ever movie trailer on YouTube to embed augmented reality. Fans viewing the trailer via the latest version of the YouTube…

Following a Brandweek panel last week, ABC Entertainment president Karey Burke told Adweek that she was ready to move her network away from reporting live-plus-same-day ratings. Today, she made it official: ABC will no longer report that metric, except for live programming. “This move aligns us with how we evaluate the comprehensive performance of our…

Global creative agency Sid Lee has hired Cam Levin to serve in the new role of U.S. chief creative officer. Levin will oversee the agency’s New York, Seattle and Los Angeles offices. He previously served as chief creative officer at Digital Kitchen, a self-described creative experience company that is part of Kyu, a 5-year-old collective…

It’s that time of year again to break out the Christmas sweaters–or, as they’re known across the pond, jumpers. ODD London launched a holiday campaign for U.K. retailer Marks & Spencer with an enthusiastic ad honoring everyone’s favorite fuzzy festive garment. In the spot, an office is thoroughly overcome by the holiday spirit as jumper-clad…

A lot has changed since the early ’90s, a time when dial-up internet still dominated and the word “iPhone” was still years away from entering the cultural lexicon. Yet some of the decade’s staples have managed to endure–just look at Friends and its Gen Z fanbase. In the spirit of celebrating the ability to stand…

Twitter said last month that it would release a draft of its potential rules on deepfakes, and it did so Monday. The social network said in a series of tweets in October that its new policy will address content that has been “significantly altered or created in a way that changes the original meaning/purpose, or…

Oh, the holidays. So uncomfortable. It’s the uncle who wants to talk about politics. The relative who never left your hometown wondering why you moved to the other end of the country. Gifts that incorporate too much teal, unless the recipients are Jacksonville Jaguars fans. Each of us has stories about awkward holiday moments, and…

PALM SPRINGS, Calif. – “Negativity and toxicity are way too prevalent in gaming,” said Chris Bruzzo, CMO of Electronic Arts. For its part, EA banned 50,000 user accounts that had hate speech in their titles last month. The company has also recently created a healthy communities summit to help combat negativity in gaming. More than…

An advertising agency veteran who has worked for such high-profile agencies as Leo Burnett, Lufthansa marketing vice president Alexander Schlaubitz says the sheer complexity of the airline business makes it a unique marketing challenge. But, he says, working with the right partners can make all the difference. At Adweek’s annual Brandweek summit, executive editor Stephanie…