Vox Media is entering the OTT world with food-themed content produced by Eater. The publisher is repurposing programming for a new OTT channel under its restaurants and culinary vertical Eater, which is available to download beginning today on Roku. The channel is free and went live under a partnership with Hilton Hotels & Resorts, which…
Apps From the Facebook NPE Team Begin Surfacing, but Not in the U.S.
The first two applications from the Facebook NPE Team have been spotted in the wild, but neither is available in the U.S. The social network formed its NPE Team–the NPE stands for New Product Experimentation–in July, with the aim of creating new consumer-focused apps and features, saying at the time that the purpose behind the…
Amazon Has a New Kind of Grocery Store Coming in 2020
Amazon is planning to open its first grocery store in 2020, according to a spokesperson with the retail giant. The concept, opening in the Woodland Hills neighborhood of Los Angeles, will be distinct from the upscale Whole Foods Market chain Amazon acquired in 2017 and will not be an outpost of the cashierless Amazon Go….
Staffers Across Hearst Magazines Move to Unionize
Employees across the video, editorial, design, social and photo departments at Hearst Magazines’ 24 brands announced on Monday that they are moving to unionize with the Writers Guild of America East (WGAE). Gathering under the name Hearst Magazines Media Union, staff said they would work with management to advocate for better wages, establish editorial standards…
Facebook’s Tips For Success: Focus On The Creative, Let The Machines Do The Work
Facebook seems to exist within two alternate realities: The one in which it’s battered almost daily by a relentlessly negative news cycle, and the one in which advertisers, particularly performance marketers, never seem to put away their checkbooks. That second reality could be under threat. Facebook has been sounding the warning on privacy-related “ad targeting… Continue reading »
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Alter Ego: The Secret Culinary Life of an Accounting Professor | WSJ
National TV Ad Spend Up Per Week, Broadcast’s Premiere Week Down 10%
The decline in prime-time broadcast TV ad revenue is due to fewer new scripted TV show premieres, including overall multi-hour programming “events,” says James Fennessy, Standard Media Index CEO.
Influencer Marketing Has Peaked — Here’s What’s Next
Gen Z wants to know “what real people think before making a purchase,” says Kantar.
TiVo Positions To Profit From Viewers’ Content Confusion
The company aims to be a centralized solution for overwhelmed viewers by becoming a content hub through its new TiVo+ connected service and marketing its ML-driven personalized content discovery
solution to operators around the world.
solution to operators around the world.
Facebook Reportedly Mulls Curbs On Microtargeted Political Ads
Facebook is considering limiting political campaigns’ use of “microtargeting” tools, Nick Clegg, the company’s head of global affairs, reportedly said this week.