Facebook will hide posts related to the upcoming elections in the U.K. that have been rated as illegal, false or partly false by its third-party fact-checkers behind a grey screen. Product manager, misinformation Antonia Woodford detailed the new feature in a Newsroom post that also featured details on steps the social network has already put…
Musa Tariq on Why He Left Ford and Landed at Airbnb
When his last gig ended, Musa Tariq took six months off in Central Michigan to contemplate the next step in his career–but it would take a cross-country trip before he found his answer. At the 2019 Brandweek summit, Tariq, head of marketing for Airbnb Experiences, was joined onstage by Adweek’s chief community officer Nadine Dietz…
How Putting Women in Leadership Positions Changed Our Agency for the Better
This year, I was lucky enough to present a talk at the fall 3% Conference on “Why the Future Is Female and Why Men Need to Get Over It.” The talk is based on my own experience of what’s happened at Goodby Silverstein & Partners and the critical role that women have played in our…
YouTube Revamps Its Homepage for Desktop and Tablets
YouTube last week refreshed the look of its homepage for desktop and its applications for Android and iOS tablets. Senior product manager Essam El-Dardiry detailed all of the changes in a blog post. The redesigned homepage includes longer video titles and larger, richer thumbnails, as well as higher-resolution video previews. Some content shelves have been…
Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of a newfound profit imperative. The optimistic period…
Alibaba Hits $38.4 Billion on Singles Day 2019
It was another record-breaking day for retail as Chinese ecommerce platform Alibaba rang up 268.4 billion yuan ($38.4 billion) during Singles Day 2019. This was the 11th so-called 11.11 Global Shopping Festival, and consumers once again demonstrated that the 24-hour sale, which started out as a means to sell coats in 2009, is an ecommerce…
Consumers Worldwide Are Eating More Snacks Than Meals
Everyone loves a good snack now and then, but a new survey by Mondel?z International proves that snacking is a lot more important to our culture than we might think. The 2019 State of Snacking report analyzing global consumer snacking trends and found that 6 in 10 adults “can’t imagine their life without snacks.” That…
How Motherhood Helped Enhance My Experience as a Marketing VP
It’s 1998, and I’m playing a 16-bar melody over and over on my trusty Cabart oboe. It’s a humid day in Central Ohio, and I’m sweating as I hit record yet again. We have to submit a tape for section leader auditions, and after over 50 takes, stopping to listen for inconsistencies, I finally get…
Reddit: Here’s How to Browse in Anonymous Mode
Did you know that you can browse as an “anonymous” user in the Reddit mobile application? This allows you to browse content as though you’re logged out. While you’re anonymous, you won’t be able to vote or comment on content, or create posts. Our guide will show you how to switch to “anonymous” mode in…
GroupM: SVOD Emerges As Multibillion Ad Category, Growing Incrementally Per Year
Noting that two of the category’s biggest players — Netflix and AT&T — already are spending about $1 billion each annually to market their SVOD (subscription video-on-demand) services direct to
consumers, a new GroupM Business Intelligence report makes the case that SVOD marketing “could spend incremental billions on advertising each year.”
consumers, a new GroupM Business Intelligence report makes the case that SVOD marketing “could spend incremental billions on advertising each year.”