Month: November 2019

The U.S. ad market turned in its strongest September ever, with demand from advertisers expanding 8.2% over September 2018, according to the most recent tracking of the U.S. Ad Tracker, a
collaboration of MediaPost and Standard Media Index. Sequentially, September’s index is up 26.9% from August’s.

With the CBS-Viacom merger expected to close in early December, the combined company has set its content and executive teams, consolidating network leadership among a few execs including Chris McCarthy and David Nevins. McCarthy–currently president of MTV, VH1, CMT and Logo–has been named president of entertainment and youth brands at ViacomCBS’ domestic media networks, and…

The correct date for the 2020 MediaPost All Stars awards is Jan. 23, 2020, not Jan. 22, as previously reported.

Beauty advertising, long associated with glossy magazines like Conde Nast’s ‘Vogue’ or heavy TV ad spending, has begun shifting quickly to other forms of media — especially digital, according to
just-released estimates from Publicis Media’s Zenith unit. TV’s share of the beauty ad category, which dipped below 50% of budgets for the first time in 2016, will decline to just over a third of the
category’s ad spending in 2021, according Zenith’s revised Beauty Advertising Expenditures Forecast. While declining precipitously, that’s still a much higher share of beauty category spending than
Zenith’s estimates for TV’s share of total ad spending for all categories in 2021: 27%.

There was some interesting math in what The Trade Desk presented to investors, analysts and the press in last week’s Q3 earnings release. No, not its actual earnings, which remain healthy despite
some tepid international growth, but in the dimensions it uses to describe the ad experience the average consumer is exposed to daily.

Microsoft’s $10 billion Pentagon contract puts the independent artificial-intelligence lab OpenAI in an awkward position.

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