It’s easy to put off tidying messes and making minor repairs at your place. Hey, life is busy, and sometimes you let the little stuff slide. But then the holidays come around, and you face a daunting question: Is this place ready to host actual guests? With its first foray into U.K. holiday advertising, Ikea…
WhatsApp Cofounder Brian Acton on Why Privacy Matters
The cofounder of the messaging service and the current chair of the Signal Foundation talks about the proliferation of end-to-end encryption in personal communications.
With Inclusivity as Its Focus, Sephora Doesn’t Do One-Size-Fits-All Marketing
PALM SPRINGS, Calif.–Before Sephora opened its doors in the U.S. in 1998, prestige beauty products were nearly always found tucked behind a glass counter at a department store, with a physical barrier between consumers and the products they wanted to try. Deborah Yeh, CMO of Sephora, said the beauty retailer’s open-sell method is reflective of…
Designers Side-Eye Facebook’s New Corporate Logo
While the Facebook platform is all too familiar, mired in data privacy and election interference scandals, its parent company of the same name is less so: A recent Pew survey found that less than a third of Americans know that Facebook owns Instagram and WhatsApp. The company recently sought to change that via the creation…
For His Dark Materials, BBC Creative Made a Lifelike Billboard That Breathes Steam
When it comes to Philip Pullman’s His Dark Materials series, things have always been a bit different in the U.S. and the U.K. Here in the States, we know the first book as The Golden Compass, while in his native Britain it was published as Northern Lights. Similarly, the new show based on the novels…
Gap Is Spotlighting Yesterday’s Classics in Hopes of Driving Tomorrow’s Sales
When the Gap gave consumers an early look at its 2019 holiday campaign late last month, it was clear the direction and tone of the brand’s advertising have shifted under new CMO Alegra O’Hare. The inaugural spot–part of the new “Gift the Thought” campaign via agency Johannes Leonardo–was an unexpected tear-jerker, a misty, minute-long sojourn…
From Drag Queens to Pizza Delivery, JetBlue Is Having All the Fun
PALM SPRINGS, Calif.–From flying iconic New York pizzas to hungry Californians to creating a (parody) airline safety video starring drag queens, nobody’s having more fun in the sky than JetBlue. At Adweek’s 2019 Brandweek summit, JetBlue’s vp of marketing Elizabeth Windram and her team took home the Alliance Award at the 2019 Constellation Awards for…
Michael Phelps on Building His Brand After The Olympics | WSJ
Pop TV’s Schitt’s Creek Pop-Up Adds Tickets Thanks to State Farm
Schitt’s Creek fans were so excited to get into the show’s first-ever pop-up–which will open in L.A. later this month and in New York next month–that they snapped up all the available tickets in just five minutes on Nov. 1. But now, fans of the Pop TV comedy will get another chance to experience the…
What Would the World Be Like Without News? This Press Freedom Ad Imagines That Dystopia
Gerald Fischman. Rob Hiaasen. John McNamara. Rebecca Smith. Wendi Winters. A coalition of journalism outlets wants Americans to understand the threats journalists face by remembering the names of the five people, four of them reporters, killed during a targeted shooting at the Maryland-based Capital Gazette’s newsroom. According to Joel Simon, executive director of the Committee…