Month: November 2019

The hot takes were flying on Monday when Facebook (or is it FACEBOOK?) released their new corporate logo. Commentators from the worlds of design, media and social media weighed in the effort, labeling it bland and ineffectual. The logo is doing exactly what it is designed to do. The statement accompanying the logo explains the…

Marketing investment as a percentage of sales varies significantly from brand to brand. Direct-to-consumer brands looking to gain immediate sales can find marketing costs represent more than 30% of their base, whereas more established brands may allocate between 5%-15% (P&G is famously at 11%). Increasingly, that cost is moving into areas such as ecommerce, customer…

Microsoft researchers have released a chatbot version of a cutting-edge text generator trained on tens of millions of Reddit posts–albeit with a disclaimer in place should things get offensive. The open-source blueprint, DialoGPT, builds on a breakthrough in language-based artificial intelligence called GPT-2, a model released earlier this year that can generate random copy with…

Little Caesars is heading into a new brand era. The pizza chain, a longtime client of the recently eulogized Barton F. Graf, recently selected McKinney as its new agency of record following a review. McKinney will run the account primarily as a shared responsibility across its Durham and New York offices, with its Los Angeles…

“We are disappointed that IAB appears to adopt contorted legal interpretations of the CCPA in order to avoid making any meaningful changes to the ad tech data sharing practices that were the
fundamental motivation behind the law,” Consumer Reports and other groups write.

BuzzFeed has recently turned to experiential as a way to evolve its brand partnerships beyond branded content and media, with efforts that have included outdoor conference cabins in partnership with Delta and a pop-up for dogs with Petco. The media company’s latest co-branded experience, created as part of its ongoing partnership with Chase, has turned…

By default, Reddit will personalize the advertisements and content you see in an attempt to show you things you may be interested in. However, did you know you can turn off this personalization? Our guide will show you how this works. Note: These screenshots were captured in the Reddit application on iOS. Step 1: Tap…

People have a lot of compulsions, some obviously less healthy than others. Where does a Twitter addiction fall on that scale? That probably depends who you follow and how often you’re willing to wade into arguments with strangers. With its first campaign for Twitter, agency David Madrid–a relatively new office for the Ogilvy-owned network, which…

The search engine Ecosia is trying to slow climate change by funneling profits into organizations that plant trees in deforested areas.

The scene came at the end of the sixth episode of the recently begun new episodes of “The Kominsky Method” on Netflix.