Month: November 2019

The Trade Desk brought in $164 million in Q3 revenue, up 38% from Q3 2018, according to its earnings report on Thursday. The company’s profitability ticked down from $20.3 million to $19.4 million in the quarter because of large investments in areas like connected TV (CTV) that will maximize profitability over the long term, The… Continue reading »

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Disney posted solid results Thursday for its fiscal fourth quarter with $19.04 billion in quarterly revenue, beating expectations of $19.1 billion. The company also announced that Hulu is now the official streaming home for FX Network content. But the company’s earnings call would have been a lot more interesting if it took place five days… Continue reading »

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Disney is busy ramping up for the premiere of its anticipated streaming service Disney+, but the company hasn’t forgotten about Hulu. The Hulu library will soon be the home of programming from the cable network FX, Disney CEO Bob Iger said today on a call with investors. Beginning in March 2020, all existing and new…

Fifteen years after joining the company, Art Peck is stepping down from his role as CEO of Gap Inc. as well as from the company’s board. Robert J. Fisher, Gap Inc.’s chairman of the board, will step into the role as interim president and CEO. Fisher is part of the founding family behind Gap Inc.,…

The company’s fact-checking policy treats people who aren’t politicians as second-class citizens.

Boston Beer Company has sent creative for its Sam Adams and Truly Hard Seltzer brands to Goodby, Silverstein & Partners following a review. Boston Beer Company spent nearly $42 million on marketing for Sam Adams in 2018 and just under $14 million in the first half of this year, according to Kantar Media. The company…

It is with great pride and bravado I announce the launch of my own streaming video offering: GeorgeOnTheGo.

Vulture Festival is known for engaging pop culture fanatics through creative live events and sponsor activations, and as New York Magazine puts on its fifth edition this year, the event is doubling down on fan experiences. The festival’s third West Coast edition, which runs Nov. 9-10 at the Hollywood Roosevelt in Los Angeles, comes after…

PALM SPRINGS, Calif.–What ever happened to the magic, people? As the CMO of Heineken USA, Jonnie Cahill has more data about consumers and tools for how to reach them than ever before. He’s tuned into the latest developments in programmatic advertising, and he’s steeped in media mix, awareness and impressions, just like marketers across every…

Nielsen Holdings is splitting into two companies — one focused on marketing services and the other on media. As two publicly traded companies, Nielsen says, it will allow each business to grow faster
and more efficiently.