PALM SPRINGS, Calif.–Within 8 minutes of ordering Neosporin and Band-Aids, a consumer in Virginia had those items in hand, delivered by drone from a nearby Walgreens to his home. Your move, Amazon. It was no stunt–drone delivery is part of a pilot project the drug store chain launched this fall aimed at “redefining convenience,” said…
Infographic: E-Scooter Company Bird by the Numbers
PALM SPRINGS, Calif.–Bird, the 3-year-old electric scooter company, has so far landed in over 100 cities and 16 countries, but the micromobility market has been growing increasingly crowded. Rebecca Hahn, Bird’s chief communications officer, said to expect the company to continue to expand globally in 2020 and “continued pushes to selling our own products.” “You’ll…
Don’t Get Between Mariah Carey and All She Wants for Christmas
It’s been 25 years since Mariah Carey released her magnum opus, “All I Want for Christmas Is You,” and each passing year has seen the track become more of a festive fixture in the holiday season. To celebrate the song’s anniversary and its singer’s apparent inability to age, British potato chip brand Walkers has built…
College Admissions Scandal: How Easy Is It to Fake Athletic Photos? | WSJ
What’s Greater Than Happiness? | NAC NJ Keynote in 5
We put money and financial success on a pedestal at the expense of our own happiness. So many of you would be much happier if you quit your current job that you hate and made 20% less doing something you actually love every day of your life. Of course, we all need money to survive but once you are living reasonably, the money will not make you significantly happier.
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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How LiveRamp Connects The Many Dots Of Identity On TV
TV was once the easiest way to reach a broad audience with a consistent message. But now that viewing has fragmented across devices and screens, the TV buyer’s job has become much more complex. Enter LiveRamp, whose business model is built on solving fragmentation. By adding connected TV (CTV) IDs to its IdentityLink ID graph,… Continue reading »
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A Simple Question No One In Ad Tech Will Answer
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Sluis, senior editor at AdExchanger. It’s the first in a series of columns from AdExchanger’s editorial team. There’s a question in ad tech that’s been surprisingly difficult to get a straight… Continue reading »
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Apple Means It About Privacy; Data Licensing Scandal Hits Colleges
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy As Product Who reads privacy policies? Maybe lawyers, definitely not users. Apple wants to change that, Engadget reports. On Wednesday, Apple revamped the privacy page on its website to make it easier to understand. The policies themselves haven’t changed, though, just the way… Continue reading »
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Roku Sees Big Upside In The Streaming Wars, Talks Strategy With Dataxu
Roku is sitting in a nice position as the streaming wars kick off. The OTT platform reported on Wednesday net revenue growth of 50% year over year to $260.9 million in Q3. And it will benefit from the proliferation of both ad-supported and non-ad-supported services. More high-profile streaming services will drive more engagement on Roku,… Continue reading »
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Rubicon Project Feels ‘Slight Ding’ As Buyers Cut Off Resellers
Rubicon Project missed revenue projections for the quarter as programmatic changes, including the new transparency standards App.ads.txt and sellers.json, affected its topline revenue growth. Rubicon Project’s Q3 revenue grew 27% year over year to $37.6 million. Year to date, its revenues are $107.9 million, which represents 30% growth compared to the same period last year.… Continue reading »
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