Month: November 2019

The New York Times is removing open marketplace programmatic ads from its mobile app starting in January 2020, because their slow loading times detract from the user experience. The decision will result in a single-digit millions loss of revenue. “We believe that this will be more than made up by gains in engagement and a… Continue reading »

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Walmart recently patted itself on the back for reaching what it called a “grocery pickup milestone,” with 2,000 stores in 29 states now including alcohol as part of their online grocery offerings. The retailer can also include alcohol in deliveries from nearly 200 stores in California and Florida “with more being added in accordance with…

At a party celebrating the launch of WeWork’s newest Food Lab, the company’s bigger problems seemed far away.

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. It’s been rough sledding for agencies since the 2008 recession. Client cost cutting, the rise of procurement, loss of trust and growing competition from platforms have led to a persistent, low-growth environment where it’s hard to innovate. This… Continue reading »

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PALM SPRINGS, Calif.–Marketers suggest following feelings when it comes to capturing–and holding–the attention of Gen Z consumers in a crowded content space. Harley Block, senior vice president of brand partnerships at Viacom Digital Studios, said the next generation has enormous purchasing power of $44 billion per year. They significantly influence family purchases. Every day, Gen…

There’s a number of common nightmares out there, like showing up to school wearing only a pair of worn-out tighty-whities or teeth dramatically falling out when smiling in front of a mirror. A much more likely scenario is getting an awful haircut before an important event or yearbook photo, like the notorious bowl cut sported…

The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses. Nielsen Global Media will focus on providing measurement metrics, including…

For ad tech companies Criteo and Viant, it’s onward and… upward? Last week, Nielsen Chief Commercial Officer Megan Clarken was announced as Criteo’s new CEO, replacing JB Rudelle. (Incidentally, Clarken’s exodus from Nielsen makes a lot of sense, considering the measurement company’s decision to split into two.) This week on The Big Story, the team… Continue reading »

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The initiative, launching in December and called the RG/A Data Venture Studio will offer companies the opportunity to conduct pilot tests with startups in areas such as data security, privacy and
traceability.

Some 70% of consumers in a recent survey said it’s important for brands to take a stand on key concerns.