A federal judge has granted preliminary approval to a class-action settlement requiring Facebook to pay $40 million over allegations that it inflated video metrics by up to 900%.
Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC
Advertisers using the new Conversion Action in Google Ads say they must turn off a toggle to opt out of Enhanced CPC for campaigns. Google says otherwise.
Samba Lays Off 15-20% Of Staff, Reorgs To Focus Solely On Data And Audience Products
San Francisco-based TV and video analytics company Samba TV cut a large portion of its workforce on Wednesday. Sources tell AdExchanger that the layoffs represent somewhere between 15% and 20% of the company, although more toward the lower end of that range. Samba confirmed the layoffs but declined to share how many people or what… Continue reading »
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Nielsen To Divide Into Two Companies, Splitting Commerce Data From Media Ratings
Nielsen will split into two separate public companies, breaking apart its Watch media measurement and metrics business from Connect, which provides market share analytics and attribution in the CPG and retail category. The decision, announced during the company’s Q3 earnings report Thursday, comes after a yearlong strategic review, where Nielsen considered sales offers or other… Continue reading »
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The Global South Is Redefining Tech Innovation
Opinion: Top-down, unsustainable Silicon Valley needs to learn from Africa, South Asia, and South America, where tech is built for and by users.
Startup Octopus Raises $10 Million to Bring Backseat Games to Ride-Sharing Services
A startup that adds a dose of Cash Cab to Uber and Lyft is getting a money pot of its own. Octopus Interactive, a company that offers ride-hail passengers cash prizes for playing games and watching ads through backseat tablets, has raised $10.3 million from investors including the digital venture arm of Sinclair Broadcast Group…
ABC Entertainment’s Chief Wants to Change How TV Success Is Measured
PALM SPRINGS, Calif.–ABC Entertainment president Karey Burke’s kids love Grown-ish, the spinoff series of her network’s critically acclaimed sitcom Black-ish. But they don’t watch the show on ABC’s sister network, Freeform. Instead, they watch it on Hulu. “I don’t care where you watch it–we’re still capturing you as a viewer–but it was really instructive to…
Where Apple TV+ and Disney+ Are Likely to Outperform One Another
Autumn has provided ongoing buzz around content streaming, and a pair of developments in the next two weeks will help define OTT advertising for the foreseeable future. The availability of Apple TV+, the gadget maker’s first foray into original content will be buzzy. And Disney+, the media giant’s streaming service that premieres on Nov. 12,…
6 Ways You Might Be Unintentionally Introducing Bias Into Your Marketing Surveys
By now, everyone can agree that, when done right, data-based insights can drive smarter, more personalized touchpoints with the people that matter and improve the overall quality of business decisions. For this to work, though, companies need accurate, trustworthy data. Since last year, the gardens’ walls have grown higher and the legislative landscape has gotten…
How Brands Can Master Memeing Without Coming Across as Cringey
Millennials and Gen Z collectively belong to the largest generation in the world. They were born after the internet went mainstream and were about 10 years old when the iPhone launched. They’re ethnically diverse, socially tolerant, globally connected and environmentally aware. But living in households with an average of 10 connected devices has given them…