PALM SPRINGS, Calif.–For a global company with beer brands around the world, some of which were created hundreds of years ago, Anheuser-Busch InBev still tries to keep a Day 1 mentality to remain a pioneer in the business. It’s one way the brand is thinking about its future and remaining relevant, according to Pedro Earp,…
Why Foreign Companies are Skeptical of China’s New Openness | WSJ
FTC Tells Influencers To Disclose Paid Endorsements — Again
The fact that the FTC is issuing a reminder suggests the agency views current influencer practices as problematic.
Study: Consumers Report When Brand Ads Annoy Them
The line between advertising and content has become blurred. Only about 40% of respondents recalled clicking on an ad before making a purchase,
AXA Awards Media To WPP, Retains Publicis Groupe For Creative
Insurer AXA’s account covers close to 30 markets across Europe, the Middle East, Africa, Asia and Latin America.
With David Bowie’s Most Beloved Song in Germany, Nike Uplifts the Nation’s Rising Heroes
Athletes are often described as heroes, though it usually has more to do with their performance on the field than the struggles they’ve overcome just to get there. But for its first “Just Do It” campaign in Germany, Nike offers a more empowering and holistic definition of heroism with a spot that celebrates a diverse…
Facebook Details New Monetization Options for Video Creators
Facebook detailed some updates to monetization opportunities for video creators on its platform. Brand Collabs Manager–which the social network introduced in June 2018 to help match up advertisers and creators for branded content partnerships–is now available in over 40 countries. Brand Collabs Manager product manager Kate Orseth and Facebook head of creator and publisher experience…
Local U.S. Advertising To Rise 6% In 2020, With Digital Media Higher, Traditional Media Flat
Boosted by expected record spending for political advertising, U.S. local advertising will grow nearly 6% next year, largely due to digital media growth. BIA Advisory Services estimates all U.S. local
ad revenue will reach $161.3 billion in 2020 — up from $152.5 billion in 2019.
ad revenue will reach $161.3 billion in 2020 — up from $152.5 billion in 2019.
Insurance Giant AXA Sends Majority of $161 Million Global Media Business to WPP
International insurance giant AXA has sent the majority of its global media account to WPP, while Publicis Groupe retained the global creative account as well as adding strategy and media responsibilities in four markets. The assignments follow a 10-month review process that also included incumbents Havas, Dentsu and Omnicom. WPP will be responsible for AXA’s…
The Social Success of Hustlers Was a Win for Women at the Movies
Palm Springs, Calif.–From a movie-making business standpoint, Hustlers was an underdog. “Going to a movie has become more difficult,” said Amy Elkins, president of media & marketing innovation, STX Entertainment. “The theatrical marketplace has been flooded by franchised entertainment.” Inspired by a true story, the movie featured more real women with multifaceted personalities, which didn’t…