PALM SPRINGS, Calif.–Musa Tariq has made marketer moves from Apple to Ford. But soon after he became the youngest ever Chief Brand Officer of Ford, he realized the culture wasn’t for him. Some might stay and stick it out or wait for change. Tariq left, as noted in an extremely popular episode of CMO Moves…
From Hot Sauce Pillows to Jumpsuits, Taco Bell’s Holiday Shop Is Swag Heaven for Fans
Diehard fans of Taco Bell have already shown their propensity to drape themselves in branded swag, from Forever 21 swimsuits to fire sauce-inspired board shorts. That fair-weather merch is packed away, though, along with the “7-layer burrito baby bunting” that some people wrapped their infants in for Halloween (you know who you are). It’s time…
New Firm Working to Rethink Attention Hires Disney Ad Executive Brendan Ripp
Brendan Ripp, former evp of corporate partnerships at Disney Advertising Sales, is joining a new investment firm called Attention Capital working on how best to capture consumers’ attention in an increasingly crowded media landscape. Ripp will lead revenue strategy for the latest company founded by Joe Marchese, who also created the venture capital firm Human…
Turo, the ‘Airbnb for Cars’, Angers Rental Car Companies
Amazon Surpasses Walmart to Become the Top Black Friday TV Ad Spender
Amazon spent more on TV advertising than any other major retailer in the days leading up to Black Friday, according to new data from ad intelligence firm MediaRadar. After analyzing TV ad spend for nearly 300 retailers during the first two weeks of November, results revealed that Amazon leaped seven spots compared to last year,…
Pyer Moss Was Authentically Built Around These 3 Pieces
Branding is an extension of storytelling. An integral yet common communicative experience, storytelling accounts for roughly 65% of all human conversation. It’s how we pass down societal norms and spread innovation through generations and across cultural lines. The challenge for most brands is to communicate sincere social awareness, often regarding issues of no direct association….
Squarespace’s Latest Ad Shines a Spotlight on an Unamused Oscar the Grouch
Sesame Street’s Oscar the Grouch is perhaps best known for, well, living out of a garbage can and being the resident grump of the show’s cast of characters. But thanks to Squarespace, the muppet now has a new claim to fame: art sensation. In the website builder’s latest ad, a Brooklynite stumbles upon Oscar’s heap…
What Brands Need to Understand About Cancel Culture
Kanye West. Equinox. Taylor Swift. Kevin Spacey. Nelly. Donald Trump. Joe Biden. Guacamole. Post Malone. Crocs. Aziz Ansari. Elon Musk. 6ix9ine. Prada. Snapchat. United Airlines. Roseanne. Kim K’s Skims n?e Kimono. Nothing in common? Think again. It’s not their charm and wit or a social following over 1 million or their unwitting ability to turn…
Spotify: Here’s How to Turn On Data Saver Mode
Did you know that Spotify has a data saver mode, which you can turn on to stream music at a lower quality in order to save data? Our guide will show you how to turn this mode on. Note: These screenshots were captured in the Spotify application on iOS. Step 1: On the Spotify home…
Fox Sells Out In-Game Super Bowl Units, Higher Ad Rates Too
Fox Television Network has sold out Super Bowl in-game TV ad inventory — one of the quickest sellouts in recent years, according to one report. The price for a 30-second ad this year did not drop
below $5.2 million for 77 in-game spots Fox sold — a substantial increase from last year’s average pricing, the report adds. Fox still has pre- and post-game advertising available.
below $5.2 million for 77 in-game spots Fox sold — a substantial increase from last year’s average pricing, the report adds. Fox still has pre- and post-game advertising available.