Tooth-care startup Quip is taking a counterintuitive stance in its latest campaign, telling consumers that it really doesn’t matter which brand’s products you use. Instead, Quip argues, it’s how–and how often–you use them. And, hey, if it’s Quip products that help you get into the habit of flossing every night before bed, then that’s a…
November 6, 2019 – To help me lose…
To help me lose weight, my doctor recommends a glutton-free diet.
Pearls Before Swine by Stephan Pastis for Wed, 06 Nov 2019
Dilbert by Scott Adams for Wed, 06 Nov 2019
Comscore Moves Into Next Phase Of Turnaround With New CEO Bill Livek
Comscore named board member and former Rentrak CEO Bill Livek as its CEO, replacing interim chief Dave Fuller, the company announced Tuesday in its quarterly earnings report. Comscore earned $94.3 million in Q3, an 8% decline from the same period last year. Revenue was also down sequentially, after posting $96.9 million in Q2, which was… Continue reading »
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Google Extends Shopping Ads To YouTube
Google is taking advantage of all the product discovery happening on YouTube. The company said on Tuesday that advertisers buying Shopping Ads can extend their campaigns so those ads show up on YouTube’s home page and search feed. Google first let marketers use its search data to inform YouTube targeting back in 2017. User behavior,… Continue reading »
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Remembering Gert Boyle; Latest Insights From Brandweek: Wednesday’s First Things First
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Remembering Gert Boyle, the ‘Tough Mother’ of Columbia Sportswear…
Kroger Launches New Brand Positioning and First Work From New AOR DDB New York
PALM SPRINGS, Calif.– At the beginning of the year, Kroger announced it was looking for its first-ever creative agency of record (AOR) to help unify messaging across its core nameplate and the several brands it owns across the country. In July, the nation’s second-largest retailer, with more than $120 billion in sales, revealed that it…
Parse.ly Expands Its Remit To Track How Content Drives Conversions
Content is king. And great content gets readers to sign up. The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they convert. Then they… Continue reading »
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Democrats Propose Federal Privacy Legislation That’s Tougher Than CCPA
Two California House Democrats are taking a stab at federal privacy legislation with a bill that, if passed, would be more exacting than the California Consumer Protection Act (CCPA). The Online Privacy Act of 2019 (HR 4978) was introduced on Tuesday by Reps. Anna Eshoo, D-Calif, and Zoe Lofgren, D-Calif, who both represent parts of… Continue reading »
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