Month: November 2019

YouTube rolled out a new way for creators on its platform to monetize their videos: Super Stickers. The Google-owned video site introduced Super Stickers at VidCon 2019 in July, and product manager Zhouzhou He said in a blog post Tuesday that they are now available to eligible creators in 60 countries. The eligibility requirements are…

The post Reimagine your creative production to match your media demands appeared first on Digiday.

The popular video app gets slammed by lawmakers over everything from children’s privacy to national security, as well as for its ties to Beijing.

Airbnb is planning to enter into a global sponsorship deal with the International Olympic Committee, according to sources speaking with Sports Business Daily. The sponsorship is expected to run through the 2028 Olympic Games in Los Angeles, Sports Business Daily reported. While financial details were not disclosed, the deal could potentially go into the tens…

Setting aside their differences of two years ago, LiveRamp and MediaMath today announced a tie-up that will see the former’s IdentityLink (IDL) integrated with the latter’s demand-side platform. While earlier squabbles may have hindered the (seemingly) Sisyphean task of developing a “neutral identity solution” to help independent ad tech compete with the walled gardens of…

As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before. New streaming services are rapidly accelerating the evolution of the TV industry. At the Convergent TV summit, Adweek editors spoke with the innovators and leaders at the forefront of this transformation. Kelly Abcarian, gm, Nielsen Advanced Video Advertising Group;…

A kid plays on a swing, contemplating his afternoon snack. His co-star, an animated character in Nutter Butter’s 1973 television commercial, is the spitting image of Willy Wonka, the beloved Gene Wilder version, though some viewers have noticed touches of Uncle Sam. With an earworm jingle and a breezy backdrop, the spot serves a memorable…

We all know online video works. Content is king. Customers use video throughout the entire journey. Online video drives the early stages of the purchase journey, with a 24% lift in ad recall and a 9% lift in purchase intent. But a new study from Google and the 4A’s found key performance metrics were high…

In an industry that classifies itself as the business backend of advertising showbiz, even the most ardent of ad ops professionals will concede that monetizing traffic, optimizing CPM yield and managing the private marketplace are the lower hanging fruit. Ad ops is an underserved community that has to deftly blend commercial pressures with technical pragmatism….

If you were an AT&T “unlimited” customer in 2011, you might be getting a partial refund due to undisclosed data throttling.