Comscore has found a new CEO that the measurement company hopes will help right the ship after a rocky year. Bill Livek has been named CEO and executive vice chairman, effective immediately, the company said today. Dale Fuller had served as interim CEO since March, following an unexpected shakeup that saw the resignations of CEO…
LinkedIn Will Revise Its Terms of Service Jan. 6, 2020
Changes are coming to LinkedIn’s terms of service–impacting its privacy policy, user agreement and cookie policy–effective Jan. 6, 2020. LinkedIn vice president and head of privacy Kalinda Raina provided three highlights of the upcoming changes in a blog post: The language will be updated to reflect the global rollout of LinkedIn Events, which was revealed…
5 Ways Influencers Keep Millennials and Gen Z Engaged
Remember the days when your social media feeds were dominated by cat videos, requests to play FarmVille and news from reliable sources? Since then, social media has been taken over by influencers–people who monetize their massive followings by accepting promotion requests from brands, vlogging from trendy destinations or posing in well-lit rooms with products as…
Amazon’s Holiday Stars, the Singing Boxes, Are Back to Spread Cheer
Amazon hopes its singing smile boxes will tug on even more heartstrings this holiday season as they return in another upbeat spot–this time to the tune of preacher and singer Solomon Burke’s “Everybody Needs Somebody to Love.” Amazon debuted the 90-second version of its 2019 holiday ad in the U.K. on Nov. 4 during a…
Watch Chrissy Teigen’s Brand Genius Speech and the Heartfelt Introduction From John Legend
PALM SPRINGS, Calif.–Adweek’s 2019 Brand Visionary Chrissy Teigen is available to pitch your product. She even offered her services to fellow Brand Genius honoree Dean Evans, CMO of Hyundai. (Evans left the position in October.) “If anyone here wants to hire someone like me, I’m here,” she joked to the roomful of marketers. In a…
Remembering Gert Boyle, the ‘Tough Mother’ of Columbia Sportswear
On the morning of Nov. 3, Columbia Sportswear lost its pioneering maverick of a mother, the tough and sharp-witted chairwoman Gert Boyle. She was 95. The first woman inducted into the Sporting Goods Association’s Industry Hall of Fame in 2003, Boyle was affectionately known as the “First Lady of Oregon” and widely revered as a…
NPR Finds New Audiences Through Spotify and Amazon Partnerships
PALM SPRINGS, Calif.–“Alexa, play Morning Edition.” While maybe a bit jarring to hear one of National Public Radio’s staple shows alongside a disruptive tech company like Amazon, the partnership is evident of NPR’s strategy to find new audiences through other companies, which also include Google and Spotify. “Legacy platforms like radio are stronger than ever…
Twitter Suspends Accounts Affiliated With Hamas, Hezbollah
Twitter responded to pressure from a group of U.S. representatives and suspended accounts affiliated with terrorist groups Hamas and Hezbollah this past weekend. A Twitter spokesperson confirmed the account suspensions, saying, “There is no place on Twitter for illegal terrorist organizations and violent extremist groups. We have a long history of taking strong enforcement action,…
Delta’s Head of Social Content on the Role of Influencers in Social Marketing
PALM SPRINGS, Calif. — Between macro, micro and even nano influencers, there’s no shortage of partners for brands in 2019. But are influencers still the best way for brands to reach new audiences? Jasmine Atherton is no stranger to these partnerships. Before joining Delta Airlines as its head of social content, she worked at Airbnb…
How Twitter Turned the Popeyes Chicken Sandwich Into a Viral Phenomenon
PALM SPRINGS, CALIF.–The Popeyes Chicken Sandwich doesn’t have a complicated recipe with secret ingredients that leave customers guessing. In fact, according to Fernando Machado, the global CMO for Burger King and Popeyes, there’s “nothing fancy” about the sandwich, which has just four ingredients: a brioche bun, mayo, pickles and, of course, a piece of buttermilk…