With a microphone in hand (instead of a ball), Drake manages to sell out basketball arenas all over the world. Despite the selling power he and his peers in the music industry have, brands haven’t paid as much attention–or advertising dollars–to musicians, particularly in comparison with the money invested into professional sports. It may seem…
G/O Media’s Editorial Director Resigns Amid Turmoil
G/O Media’s editorial director resigned today after weeks of turmoil at the publisher. Over the last few weeks, tension with staffers and management at G/O Media has come to a head. In recent days, executives shuttered Splinter News, told Deadspin to stick to covering sports, fired its editor and its remaining editorial writers quit. In…
Gap’s CMO on How the Brand Is Thinking About the Next 50 Years
PALM SPRINGS, Calif.– This year marks the 50th anniversary of preppy retailer Gap. For the brand’s next 50 years, CMO and senior vice president Alegra O’Hare wants to take the company from a U.S. retailer to a “globally relevant cultural brand.” O’Hare, who’s only been on the job for eight months, said on stage at…
How Toys ‘R’ Us Went Bankrupt | WSJ
Comcast Spotlight Rebrands As Effectv, Adds Addressable Products
As part of the rebranding, Comcast Spotlight is adding two addressable offerings: Audience Intelligence and Addressable Full Avail.
New Panera AR Ad Unit Lets Customers ‘Play With’ Their Food
Mobile users can manipulate a Mediterranean Egg White Breakfast Wrap to see its ingredients and their nutritional value.
Adobe, NYT, Twitter Team To Authenticate Digital Content ‘Attribution’
Adobe, The New York Times Co., and Twitter Monday announced the Content Authenticity Initiative to develop an industry standard means for authenticating sources of digital content. The companies said
Adobe is developing what they described as “an opt-in system that will allow creators and publishers to securely attach attribution data to content they choose to share.
Adobe is developing what they described as “an opt-in system that will allow creators and publishers to securely attach attribution data to content they choose to share.
This AR App Imagines the Skyscraper Needed to House Toronto’s 116,000 At-Risk Families
More than 116,000 families in the Toronto area currently struggle with poverty, which also affects one in seven individuals across Canada, according to the Canadian government. To shed light on these statistics, agency Taxi Toronto and the United Way have launched a campaign that uses augmented reality to imagine how large of a skyscraper the…
Why This Small New York Agency Bought Barton F. Graf’s Computers
Gone but not forgotten, Barton F. Graf may have held its own funeral but its legacy lives on–and so do its computers. Mojo Supermarket, an independent New York agency launched last October by Droga5 vet Mo Said, acquired Barton F. Graf’s computers as an homage to the agency with a desire to continue making the…
5 User-Experience Updates That Twitter Could Roll Out in 2020
Twitter is constantly tweaking its user experience, and the social network provided a peek at more changes that could be implemented sometime next year. Vice president of design and research Dantley Davis shared details on five potential updates with Andrew Hutchinson of Social Media Today: There is currently no way for a Twitter user to…