Month: November 2019

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. There is increasing demand from large brands and agencies for log-level data directly from publishers and exchanges. The original impetus was to audit the auction… Continue reading »

The post Log-Level Data Isn’t A Silver Bullet For Transparency appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hiding In Plain Sight Facebook and Twitter have opened up a very public debate about political ads, but where is Google? The internet giant was still working on its pitch to lure political ad buyers away from Facebook and onto YouTube with new tools… Continue reading »

The post Where Is Google On Political Ads?; Gannett Sees Digital Gains appeared first on AdExchanger.

YouTube’s present to marketers comes in the form of its debut of shopping ads in its home feed and search results just in time for the holiday shopping season. Nicky Rettke, director of product management for the Google-owned video site, said in a blog post that 48% of shoppers are open to buying from new…

Audi today announced it has selected 72andSunny to lead a global brand campaign meant to “recharge” the brand internationally. The project, launching in 2020, will be led by the network’s Amsterdam office, with support from offices around the world. “We’re honored and thrilled that the first car brand we’re partnering with in Amsterdam is one…

The connected TV ad market will expand 40% in the U.S. this year, according to new estimates released this morning by the statsmasters at eMarketer. The report projects CTV ad spending will expand at
healthy double-digit rates of growth over the next four years, reaching more than $14 billion in 2023

Opinion: While well intentioned, the law has too many loopholes for malicious actors and puts too little responsibility on platforms.

PALM SPRINGS, Calif.–Two upcoming episodes of the ABC comedy Black-ish will feature a prominent guest star. In a two-episode Christmas arc airing later this year, a product placement for the Facebook Portal will play a central role in the holiday antics of the Johnson family. The brand partnership between Black-ish and Facebook, which Black-ish actor…

Less than a year after being named CEO of GroupM North America, Tim Castree is out. Global CEO Christian Juhl will oversee the role at least on an interim basis.

Average ad start-up time is 1.14 seconds, and 4% of viewers exit before an ad starts, according to Conviva’s first report of true average streaming ad performance data, gathered in Q3.

MediaPost will induct nine new “All Stars” at a special awards ceremony Jan. 22, 2020 in New York City. Our editorial team would like to congratulate the following industry leaders for making a
difference. Media: Shane Ankeney (Havas Media); Nicolas Bidon (Xaxis); Jonathan Kim (The Media Kitchen). Creative: Kristen Cavallo (The Martin Agency); Scott Donaton (Hulu); Terry Young (Sparks &
Honey). Marketing: Andrea Brimmer (Ally Financial); Fernando Machado (Burger King); Lou Paskalis (Bank of America Merrill Lynch).