Twitch’s Flourishing Just Chatting Category Entices Brands to the Platform

On a seemingly endless wall of video options for thousands of viewers in dozens of languages, people do makeup, dodge buses and cook dinner. But mostly, they just sit and talk to the camera. In others, it’s business as usual for Twitch.tv’s flourishing Just Chatting category. Twitch started as a home for video games, and…

CDP Amperity Acquires Custora For Its Predictive Analytics

Here comes the customer data platform consolidation: Amperity is buying customer analytics platform Custora to help clients do more with their data in a merger announced on Tuesday. Kabir Shahani, Amperity’s CEO and co-founder, declined to share a deal price. The companies will spend the first 100 days following the acquisition focused on fully integratingContinue reading »

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Stephen Colbert Gave This Beverage Brand a 50% Lift in Sales

Adam Lowry has already been part of the successful launch of one startup: Method, which revolutionized household cleaning with environmentally friendly products. For his second act, Lowry decided to head to the dairy aisle. But rather than nuts or oats, Lowry discovered the healthy science behind pea milk. But how do you market pea milk?…

Here’s How to Watch the WIRED25 Summit Live

See WIRED editors live in conversation with Jeff Weiner, Anne Neuberger, Matthew Prince, Dawn Song, Patrick Collison, Traci Des Jardins, Astro Teller, and more.

Headline: In the CTV Era, Ad-Supported Content Has A Bright Future

This article is sponsored by Tremor Video. To learn more about the future of ad-supported CTV, read Tremor Video’s Evolving Living Room guide. TV viewership is on the move – driven by an influx of connected TV (CTV) subscription services that have redefined the way viewers consume and pay for content. While the early transitionContinue reading »

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Adweek’s Grand Brand Genius; John Legend Explains Crissy Teigen’s Creativity: Tuesday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. John Legend Gives Us A Peek Into Chrissy Teigen’s…