Month: December 2019

National Geographic is celebrating the arrival of 2020 on Instagram. Four of Nat Geo’s Instagram accounts (the main National Geographic page, National Geographic Travel, National Geographic Adventure and National Geographic Your Shot) will share pictures of New Year’s Eve celebrations taken by its photographers around the world. These four Nat Geo Instagram accounts have a…

Another highly promoted TV series, “Dead to Me,” had 180 airings $2.2 million in spending and 122 million impressions. Overall, Netflix spent $102.6 million in national/regional TV spending in 2019.

The publication and its then-reporter Patrick Coffee were sued by former Martin Agency creative chief Joe Alexander for defamation stemming from reporting done by Coffee following posts on Diet
Madison Avenue alleging that Alexander was a sex harasser.

2020 will be the year local and national weather coverage will start to connect the dots, telling viewers that extreme weather is the result of climate change.

Two President — the current one and former President Barack Obama — tied as the “most admired man” of 2019, according to an annual poll released today by Gallup. It was also the 12th time President
Obama ranked in the top spot, and the first for the current President, albeit in a tie.

Readers of Research Intelligencer apparently are most interested in themselves, or as the case may be, their peers. That appears to be the case based on an analysis of the top Research Intelligencer
stories of 2019. Half the top 10 stories of the year were about media agencies and/or proprietary research they conducted. A couple of others were about innovative Nielsen research developments,
including its first-ever cross-platform deduplication analysis, as well as its contrivance of the industry’s longest acronym to date: the “OTA+vMVPD” audience segment.

It was a headline-grabbing year for technology, from massive IPO failures, congressional testimony on data privacy and ad practices to the much-anticipated streaming wars. Many of these issues as well as unrealistic business practices set the stage for 2020 and the wave of disruption that’s likely to shakeup technology, media and advertising. Here are my…

They are the subjects of the most-read stories on MediaPost in 2019. Why a story about La-Z-Boy Dropping Brooke Shields and replacing her with Kristen Bell as its campaign spokeslounger was No. 1,
only the viral gods will know, but it is noteworthy that not one conventionally wonky inside industry story made the top 10 list, including none about a major ad agency or holding company.

When all is said and done, the best TV show of 2019, as reflected in the reviews published here, was a PBS documentary.

While most people worldwide consider themselves to be happy, the percentage slipped six percentage points in 2019 from 2018, according to IPSOS’ annual year-in-review of global consumer research
trends.